Pre-developmentWhat is required to run a dynamic creative with Campaign Manager 360 attribute filtering?
- Standard assets required for any Rich Media campaign
- Completed feed that contains:
- Dynamic content
- Target Campaign Manager 360 IDs
- Font files for dynamic banner copy
- Ad ID
- Advertiser ID
- Placement ID
- Site ID
- Campaign ID
- Creative ID
Targeting is based on matches with a user’s Campaign Manager 360 ID. Depending on the specific level of targeting, content is selected based on an exact match of the data. For example, if you’re delivering an impression to a user on yahoo.com, the user can see any content set to serve to the Campaign Manager 360 site ID associated with yahoo.com.
Note: The feed must be transformed before the Campaign Manager 360 IDs above will be available to select as field data types.
Please follow the Dynamic creative best practices.
For example, the dynamic creative is associated with placement ID 123456, but there are no rows of matching content in the feed for placement ID 123456. There are two potential results, depending on how the feed was created to handle these situations:
- If there is a Default content column in the feed, then the default content row will be served in this scenario. As long as the default content row is set to TRUE in the feed, the user will be served the default.
- If you did not include a Default content column in the feed, there is no eligible content to serve. Campaign Manager 360 chooses another creative in the rotation (based on priority) to serve to this user. If there is no other creative in rotation, Campaign Manager 360 serves the default ad.
No. Your Campaign Manager 360 keyword values cannot include spaces. This means in the keyword targeting column in your feed, there cannot be any values with spaces. If you are using multiple keywords in a single targeting cell, then they should be comma-separated (e.g. minivan,sedan,SUV).