How rich media works
The rich media campaign workflow involves these steps:
Step 1: Collect site specs
The media agency sets up the media plan, collects site specs, and generates an LCD chart (minimum requirements) for the creative agency.
Step 2: Kick-off call
Step 3: Build the creative
- Creative development: The creative shop or internal creative developers build creative assets and finalize them.
- Studio packaging (post-production): The post-production team adds tracking, uploads the finalized assets in Studio and publishes them. (If your creative shop is Studio-certified, they can do this step.)
- QA: Your QA partner reviews the creatives in Studio to verify proper functionality and tracking.
- Approval: Preview links are delivered to the publisher for approval. On approval, the units are pushed to Campaign Manager Trafficking.
Step 4: Make an association
The creative agency requests that the media agency make an association with an advertiser in Campaign Manager.
Step 5: Trafficking
Once the preview links are approved, the agency publishes creatives to Campaign Manager for trafficking.
Step 6 (Optional): Post-launch creative changes
Sometimes after a creative is live, the agency wants to make changes.
Step 7: Reporting
The agency pulls reports and analyzes the creative performance.
Frequently Asked Questions
To confirm that an association was made or broken:
Click Creatives, then click Advertisers, then click your advertiser's name. Advertiser associations are listed beneath the account name.
In Campaign Manager
Click Advertisers, then click your advertiser's name. The advertiser's Properties page will open. Scroll down to "Associations" and click to expand the section. Completed advertiser associations are listed next to Studio.