How rich media works
Kickoff call
It's a good idea to hold a pre-production kickoff call with the creative agency and Studio team. This is the time to discuss all campaign launch dates, timelines, ad types, file-size limitations, tracking capabilities, etc. so you can avoid campaign discrepancies and make sure the ad launches on time. Make sure to ask the creative agency to share comps (previews of the creative execution) before the call so the Studio team is prepared to answer any questions.
Take notes and send a recap of the call to all teams involved so there's a record of next steps, and all parties are in agreement.
Follow this checklist to cover everything in the kick-off call:
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Use of StudioConfirm who will package the files in Studio: the creative agency or the Studio post-production team. |
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Understand the creative conceptThe creative agency must reviews the creative concept (share and review the comps if available) and address any technical questions they have about data passing, video, XML feeds, and other rich functionality. |
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Spec collectionThe media agency is responsible for spec collection and delivering them to the creative agency. The creative agency builds the units to satisfy the least common denominator (LCD) requirements across sites. |
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Naming conventionsThe media and creative agencies discuss naming conventions for creatives that are uploaded into their creative inventory. For example, Advertiser_Campaign_Concept_Size_Type_RM (Google_Android_Holiday_300x250_Expanding_RM) |
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TrackingThe media agency reviews any tracking they want in the creative, so the creative agency knows to include those details. For example, if you want to a report on how many times a user clicks on parts of a game, the creative agency must know this so it can add those specific tracking elements.
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Launch date and timelineCreate a timeline by counting backwards from the launch date and including site testing and trafficking time. |
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Trafficker contactThe media agency gives the creative agency the trafficker's contact information. This goes in the Traffickers field in Studio. |
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Make an associationTo link a campaign with the Campaign Manager advertiser, the creative agency sends an email to the trafficker to make an association. For more information, see the next section of this guide. |