About the Google Analytics IQ assessment
The Google Analytics IQ assessment is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the assessment is required to earn a Google Analytics IQ certification.
Before you begin
If you don't have an Academy for Ads account, you need to do so to access the AdWords assessments that are required to become certified. Find out how to set up your Academy for Ads account.
How to prepare for the assessment
The Google Analytics assessment tests your knowledge of digital analytics and Google Analytics. To prepare for the assessment, you should take the following Analytics Academy courses:
The Google Analytics certification assessments are available in 19 languages.
Available languages: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
How to take the assessments
In Academy for Ads, you can take the assessment from the Google Analytics Individual Qualification learning path that has "certification" in its title.
Learn more about how to take assessments and earn certifications in Academy for Ads.
Time to complete assessments
You'll have 90 minutes to complete the assessment.
There's a timer that will start to count down when you begin the assessment. You won't be able to pause the timer once it starts. If you leave the assessment — for example, if you close your browser or your computer shuts down — the timer will immediately expire. You'll have to wait 1 day to take the assessment again.
You’ll need a score of 80% to pass the assessment.
Retaking the assessment
If you don't pass the assessment, you can retake it in 1 day. Review the study guide to increase your chances of passing.
Keeping your individual qualification current
To keep your individual qualification current, you'll need to successfully pass the assessment every 12 months.
- Learn more about Google Analytics IQ