About the AdWords certification

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an expert in online advertising. You can earn the certification through Academy for Ads, Google's online training programme.

This article explains the benefits of getting certified, how to get certified and how to communicate your certification status with others.

Before you start

If you don't have an Academy for Ads account, you need to do so to access the AdWords assessments that are required to become certified. Find out how to set up your Academy for Ads account.

Benefits

Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:

  • Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalised certificate that you can print.
  • Help your company earn the Google Partner or Premier Google Partner badge. To earn either badge, companies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.

How the AdWords certification works

When you set up an Academy for Ads account, you'll get access to the free AdWords certification assessments and related learning paths that you can use to study for the assessments.

To become AdWords certified, you need to pass the AdWords Fundamentals assessment and one of the additional advertising assessments that are available through Academy for Ads. The additional assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising.

Available AdWords certification assessments

Assessment Description
AdWords Fundamentals The AdWords Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.
Search Advertising The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the Search Network.
Display advertising The Display Advertising assessment covers advanced concepts and  best practices for creating, managing, measuring and optimising Display campaigns.
Mobile Advertising The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimisation.
Video Advertising The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Available languages

The AdWords certification assessments are available in 19 languages.

Available languages: simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Thai, Turkish and Vietnamese

How to stay certified

Your AdWords certification will remain valid until the product area assessment (for example, Search Advertising) expires. When the product area assessment expires, you'll need to retake both the AdWords Fundamentals assessment and the expired product area assessment to keep your certification.

For example, if you pass the Search Advertising assessment in May, you'll need to retake and pass both the AdWords Fundamentals assessment and the Search Advertising assessment when the Search Advertising assessment expires in May of the following year.

Guidelines for communicating your certification status

Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:

  • Your AdWords certification recognises that you're a certified online advertising professional.
  • You received this accreditation after successfully passing the AdWords Fundamentals assessment and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising assessment administered by Academy for Ads.

Example

Here's an example of what you can say about your certified status:

"Google has recognised me as an AdWords certified professional, meaning that I've passed multiple assessments that assess my product expertise. I'm qualified to help you grow your business on the web using Google AdWords".

Here are some additional guidelines about communicating your certification:

  • You may only refer to yourself as certified if you, personally, have passed the certification assessments. It's not enough for a colleague to be certified or for your agency to be badged.
  • You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the assessments again.
  • You're allowed to mention your certification on your CV, business cards, LinkedIn profile and other social media profiles. Bear in mind that Google Partners logos can only be used in accordance with our usage guidelines.

Common questions about certification

The difference between AdWords certifications and the Partner badge

  • Individuals are certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalised certificate issued by Google.
  • Agencies receive a badge and earn specialisations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a 'Google Partner'. Note that an agency doesn't become a 'Google Partner' simply by joining the programme.
    • Company specialisations recognise agencies that accomplish the following:
      • Earn the Google Partner badge or the Premier Google Partner badge
      • Have at least one certified affiliated person in an AdWords product area
      • Demonstrate increased product performance and expertise in that product area, including:
        • Search advertising
        • Mobile advertising
        • Video advertising
        • Display advertising
        • Shopping advertising
      • Have a minimum of $10,000 AdWords spend in their certified product area over the last 90 days
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