Excluded countries for Shopping ads [shopping_ads_excluded_country]

Use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute to control the different countries where your Shopping ads products are advertised. You can use this attribute when you need to override the additional country settings that you set up in your primary feed.

Depending on your primary country of sale, and the language in which your product data is submitted, some of your products may be readily available to show in multiple countries. If you want your product to be advertised in only certain countries but not in others, use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute. You can use this attribute to override the additional country settings that you set up in your primary feed.

When to use

• Optional for each product

Only available for Shopping ads

Use this attribute to stop a product from showing in certain countries, while still allowing it to show in a primary country. For example, let’s say you select Germany as your primary country of sale, and Austria and Switzerland as additional countries of sale when you submit your product data in Merchant Center. If you later decide you don’t want to advertise a particular product in Austria and Switzerland, you can use this attribute to stop the product from showing in those countries, while still allowing it to show in Germany.

Note: The primary country of sale is selected when you submit your product data feed in Merchant Center.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type	String (Unicode characters)
Limits	2 characters. Must be an ISO-3166-1 Alpha 2 country code
Repeated field	Up to 100 times

File format	Example value
Text (TSV)	CH, AT
XML (Feeds)	<g:shopping_ads_excluded_country>CH</g:shopping_ads_excluded_country> <g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country>

To format your data for Content API, see the Content API for Shopping.

• Learn more about the format requirements for repeated and/or group attributes in text feeds
• Learn more about the format requirements for repeated and/or group attributes in Google sheets

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, your product might show in countries where you do not intend it to show.

• Only use supported ISO-3166-2 Alpha 2 country codes.

Examples

Repeated Fields

Text

To submit multiple countries that you would like to exclude, provide the attribute multiple times, once for each country (recommended).

For example:

Product data for a black Millie Wray skater dress

Attribute	Value
Title [title]	Millie Wray Skater Dress
Excluded countries for Shopping ads [shopping_ads_excluded_country]	AT
Excluded countries for Shopping ads [shopping_ads_excluded_country]	CH

 

You can also separate each destination with a comma ( , ) :

AT, CH

XML

To submit multiple additional countries to include for an XML feed, provide a separate attribute for each included destination:

<g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country>
<g:shopping_ads_excluded_country>CH</g:</g:shopping_ads_excluded_country>