Excluded countries for Shopping ads [shopping_ads_excluded_country]

Use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute to control the different countries where your Shopping ads products are advertised. You can use this attribute when you need to override the feed country settings for some products in the feed.

Depending on your target country, and the language in which your product data is submitted, some of your products may be readily available to show in multiple countries. If you want your product to be advertised in only certain countries but not in others, use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute. You can use this attribute to override the country targeting settings that you set up in your primary feed.

When to use

• Optional for each product

Available for Shopping, Display, and Local ads

Use this attribute to stop a product from showing in certain countries, while still allowing it to show in other countries. For example, let’s say you select Germany, Austria, and Switzerland as target countries. If you decide later that you don’t want to advertise a particular product in Austria and Switzerland, you can use this attribute to stop the product from showing in those countries, while still allowing it to show in Germany.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type	String (Unicode characters)
Limits	2 characters. Must be an ISO-3166-1 Alpha 2 country code
Repeated field	Up to 100 times

File format	Example value
Text (TSV)	CH, AT
XML (Feeds)	<g:shopping_ads_excluded_country>CH</g:shopping_ads_excluded_country> <g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country>

To format your data for Content API, see the Content API for Shopping.

• Learn more about the format requirements for repeated and/or group attributes in text feeds
• Learn more about the format requirements for repeated and/or group attributes in Google sheets

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, your product might show in countries where you do not intend it to show.

• Only use supported ISO-3166-2 Alpha 2 country codes.

Examples

Repeated Fields

Text

To submit multiple countries that you would like to exclude, provide the attribute multiple times, once for each country (recommended).

For example:

Product data for a black Millie Wray skater dress

Attribute	Value
Title [title]	Millie Wray Skater Dress
Excluded countries for Shopping ads [shopping_ads_excluded_country]	AT
Excluded countries for Shopping ads [shopping_ads_excluded_country]	CH

 

You can also separate each country with a comma ( , ) :

AT, CH

XML

To submit multiple countries that you would like to exclude in an XML feed, provide a separate attribute for each included destination:

<g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country><g:shopping_ads_excluded_country>CH</g:</g:shopping_ads_excluded_country>