shopping_ads_excluded_country: Definition

Use the shopping_ads_excluded_country attribute to control the different countries where your Shopping ads products are advertised. You can use this attribute when you need to override the additional country settings that you set up in your primary feed.

Depending on your primary country of sale, and the language in which your product data is submitted, some of your products may be readily available to show in multiple countries. If you want your product to appear in only certain countries but not in others, use the  shopping_ads_excluded_country attribute.  You can use this attribute to override the additional country settings that you set up in your primary feed.

When to use

  • Optional for each product
Only available for Shopping ads

Let’s say you select Germany as your primary country of sale, and Austria and Switzerland as additional countries of sale when you submit your product data in Merchant Center. If you later decide that you don’t want to advertise a particular product in Austria and Switzerland, you can use this attribute to stop the product from showing there, while still allowing it to show in Germany.

Note: The primary country of sale is selected when you submit your product data feed in Merchant Center.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters)
Limits 2 characters. Must be an ISO-3166-1 Alpha 2 country code
Repeated field Up to 100 times
File format Example value
Text feeds CH, AT
XML feeds <g:shopping_ads_excluded_country>CH</g:shopping_ads_excluded_country>
To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, your product might show in countries where you do not intend it to show.


Repeated Fields


To submit multiple countries that you would like to exclude, provide the attribute multiple times, once for each country (recommended).

For example:
Product Skater dress - black
title Millie Wray Skater Dress
shopping_ads_excluded_country AT
shopping_ads_excluded_country CH


You can also separate each destination with a comma ( , ) :



To submit multiple additional countries to include for an XML feed, provide a separate attribute for each included destination:

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