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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About collections

A custom icon for Merchant Center Classic Article Header.

Collections help you create rich ad and free product listing experiences in a simpler way. They can also enrich your product data, which may increase performance and improve the user experience.


Benefits

  • Collections allow you to associate products and other creative assets with one another. You can combine images, videos, and text to create richer experiences for your customers.

How it works

A collection represents a group of products. A collection is defined once, but can be used in multiple ways. Each collection can include up to 100 products.

Note: At this time collections are only used by promotion of local products within Performance Max for store goals.

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