On this page
Reason why the issue is happening
One or more store codes in your local inventory data couldn't be successfully matched with a store added to your Merchant Center account. Review both your local inventory data as well as your linked business group to identify why the store codes submitted in your inventory data don't match any values in your Business Profile.
If all store codes are rejected, verify if your Business Profile is linked using the correct Business Profile owner or manager and that the relevant Business Profile has been linked to your Merchant Center account. Follow these instructions to link your Merchant Center account with your Business Profile.
If your Merchant Center account and stores are correctly linked, make sure that all of your businesses are assigned to their own unique store codes. Your local inventory data can't be matched if the store codes are missing in your Business Profile. Learn more about adding store codes
Stores that have not been verified within your Google Business Profile will not be recognized within the Merchant Center.
How to fix the issue
To resolve this issue, make sure that all store codes exist in your Business Profile and have been verified, then resubmit your inventory data.
In your Merchant Center, click on the cogwheel , then click Data sources.
Click on Supplementary sources and click on your local inventory data source.
Click on the name of your local inventory data source and click to download the error report.
Open the file and filter by error “Invalid store code”.
To review your store codes:
In the navigation menu of your Google Business Profile Manager, click Businesses and select view data sources on the top of the product list.
Filter by the store codes marked as invalid on Merchant Center.
Identify why your store code couldn’t be matched.
- Review store codes
Verify that the store codes identified as “Invalid store code” are matching the relevant store codes in your Business Profiles.
- Make sure that your store codes don't contain any misspellings or incorrect numbers in either your inventory data or your Business Profile.
- Check if store codes belong to another Business Profile that is not yet linked to your Merchant Center. Go to the stores tab in your Merchant Center to add the missing Business Profiles. Learn to add stores
- Verify that all your businesses have a store code
- In the "Businesses" section of your Business Profile Manager, filter for missing store codes by switching the view from “All” to “Missing store codes”.
- Review the displayed Business Profile and check if there are any stores without a store code.
- Add the relevant store codes within your Business Profile account or by using Advanced profile settings from Google Search.
- Verify that the businesses have been verified
- In your Google Business Profile manager, filter for unverified businesses at the top right by switching the view from "All" to "Unverified".
- Verify your business profiles that haven't been verified yet.
- Verify the Business Profile addresses
Your stores must operate with a storefront that is physically accessible to customers. So, your business must have a valid address. Learn how to add or edit a business address for your Business Profile.
- Verify the linked Business Profile
If none of your linked Business Profiles are missing store codes and all of the store codes are correctly spelled:
- Make sure that the linked Business Profile account matches the Business Profile that contains your business.
- Make sure that you’ve added all Business Profile in the stores tab in your Merchant Center account.
- Store codes invalid error despite being matched
If the issue persists after all the above checks, re-upload your inventory data after 24 hours.