Set up Shopping ads

Sign up for Shopping ads by selecting it when you sign up for Merchant Center, or click Growth in the left navigation menu, then Manage programs. Select Shopping ads from the list of available programs.

You can stop and start setup at any point. Once you’ve started setup, Shopping ads will automatically be added to your list of pending tasks on the Overview page.

Complete setup

When you set up Shopping ads, you’ll need to:

Adult content

The adult content setting is disabled by default. If your website primarily contains adult-oriented content (for example, erotic lingerie), you should enable adult content. Learn more about Google’s policy on adult-oriented content in Merchant Center

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