Dedicated support services are available for merchants who place Shopping ads with Google through a Comparison Shopping Service (CSS). Get help with feed implementation and analysis, troubleshooting, and more through these specialized support channels.
If you’re new to Shopping, have a look at our onboarding guide or learn more About advertising with Comparison Shopping Services.
Optimization and implementation
Feed audit, merchant excellence report, and LIA Accelerator audit
Eligibility: CSSs or merchants can request these services for accounts meeting the criteria below.
- Feed audit
The Feed audit report provides customized analysis for Shopping ads to help you improve feed health and address account issues. This service is available for any account with a spend of at least $500 USD per month on Shopping.
- Merchant excellence
The Merchant excellence report provides data quality insights in spreadsheet format. It shows improvement opportunities for the most important attributes and features linked to feed data quality and shows how they compare with a benchmark of the top retailers in the region. This service is available for any account spending $100k monthly on Shopping. View a sample of the report.
- LIA Accelerator Audit
The LIA Accelerator Audit provides a customized recap of your Google Merchant Center setup for Local Inventory Ads campaigns. This audit identifies the top disapproval reasons, product gaps, and suggests improvements aligned to latest best practices in order to improve the ads performance. This service is available for any account with live Local Inventory Ads campaigns, with a minimum spend of $100,000 per month on Shopping.
To get your report: Fill out the Feed audit and data quality insights form and choose either “Shopping ads (online ads, product listing ads)” or “Local inventory ads (LIA)”. You should receive the requested audit within 2 business days.
Feed optimization
Help your merchants optimize their Merchant Center feeds by using Advanced Feed Management and Feed Rules to optimize titles, descriptions, and more. Enhance the overall health and performance of merchant feeds and drive traffic to products that have a low volume of SKU activation and don't receive many clicks.
Eligibility: All merchant accounts with a spend of at least $500 USD per month on Shopping.
To request assistance: Select the type of optimization service you need on the service selection form.
Feed translation
Feed implementation
Learn best practices for setting up feeds and get help with adopting new feed formats and expanding into new markets with local inventory ads.
Eligibility: All merchants expanding into local inventory ads, and all merchant accounts with a spend of at least $100K USD per month on Shopping.
To request assistance: Select “Expanding Shopping ads to new markets”, “Local Inventory ads onboarding”, or “Local Inventory Ads Advanced Feature implementation (MHLSF, Store pickup, On display to Order)” on the service selection form.