cost_of_goods_sold (cogs): Definition

 
Use the cost_of_goods_sold attribute when reporting conversions with cart data to get additional reporting on gross profit. Note: you must report item-level information for each of your conversions in order to use this type of reporting. 

When to use

 
Optional for all products
 
Use this attribute when reporting purchased item information using the global site tag. This data is used to calculate an estimated gross profit of your products. Gross profit is the difference between your revenue and the cost of goods sold (COGS). The information that you share with Google regarding COGS is for reporting purposes and does not need to be exact. You need only to provide a rough estimate of your actual COGS in order to get an indication of how much profit you made through conversions. If your COGS varies for a given product, we recommend you provide an average.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type Number plus currency (use ISO 4217)
Repeated field No

 

File Format Example Entry
Text/Tab delimited 10.01 USD
XML (Feeds) <g:cost_of_goods_sold>10.01 USD
</g:cost_of_goods_sold>
Content API v2 (JSON) "costOfGoodsSold ": {
   "value": "15.00",
   "currency": "USD"
}
 
Content API v2 (XML) <cost_of_goods_sold currency=”USD”>10.01</cost_of_goods_sold>

 

 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements your provided value will need to meet. If you don't follow these requirements, your items may not be eligible for reporting, which could result in incomplete reporting data.

  • Use the currency with ISO 4217 codes e.g. "USD".
  • Use '.' rather than ',' to indicate a decimal point.

Best Practices

Go beyond the basic requirements and optimize your product data for performance with best practices.  

  • Use the same currency for COGS that you use for the price reported in conversion. This way you will avoid accidental inconsistencies due to currency conversion rates. 

Examples

Mobile phones or tablets 

Product Google Pixel 5” 32GB Quite Black
title Google Pixel 5” 32GB Quite Black
price 300.00 USD
cost_of_goods_sold 290.00 USD
google_product_category Electronics > Communications > Telephony > Mobile Phones
 
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