About sale price annotations

Promote your products and attract attention to your ads and free listings by showcasing sales. When your product shows with sale price annotations, your sales stand out and potential customers can view how much they’ll save.

On this page


How it works

Submit the original price for your item using the required price [price] attribute. When you lower the price of an item for a sale, you can submit the sale price using the optional sale price [sale_price] attribute. You can continue submitting the original price using the price [price] attribute, even during the time of the sale.


How it shows

If the sale price and original base price meet certain conditions, both prices and sale price annotations will appear across different Google platforms like Google Search, Shopping ads and the Shopping tab. The sale price will be shown as the current price alongside the original price, which will show with a strikethrough. Your product will also show a badge that highlights your sale. The specific colors used for annotations differ depending on where your product appears.

Ad example with a sales price example

The image above may contain English or USD. When the sales price is applied to your product, it will display in the local currency and language.

Requirements

For the sale price annotation to be shown on your free listings, Shopping ads, and local inventory ads, you need to meet certain requirements:

Requirements for free listings

In Australia, Canada, United States, Japan

  • The sale price must be lower than the base price.
  • The discount of the sale must be greater than 5% and less than 90%.

In Brazil, France, Germany, India, Italy, Korea, the Netherlands, Spain, United Kingdom

  • The sale price must be lower than the base price.
  • The discount of the sale must be greater than 5% and less than 90%.The base price of the product must be valid for 30 days within the past 200 days (doesn’t need to be 30 consecutive days).

Requirements for Shopping ads

In the United States

  • The sale price must be lower than the base price.
  • The discount of the sale must be greater than 5% and less than 90%.
  • The base price of the product must be valid for either duration below, whichever condition is met first:
    • 5 days within the past 30 days (doesn’t need to be 5 consecutive days)
    • Or, 15 days within the past 200 days (doesn’t need to be 15 consecutive days)

In Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, the Netherlands, Spain, and the UK

  • The sale price must be lower than the base price.
  • The discount of the sale must be greater than 5% and less than 90%.
  • The base price of the product must be valid for 30 days within the past 200 days (doesn’t need to be 30 consecutive days).

Note: Sale price annotations aren't always guaranteed to show, even if you meet the requirements above. This is because Google wants to ensure that the best performing annotations surface on your offers.

Requirements for local inventory ads

  • The base price must be provided in the primary feed and must match the store price in the inventory feed.

For your product to show with sale price annotations, you need to meet certain requirements:

  • The base price of the product must be valid for 30 days within the past 200 days (doesn't need to be 30 consecutive days).
    • Note: This requirement doesn't apply on free listings in the United States, Canada, Australia, and Japan.
  • The sale price must be lower than the base price.
  • The discount of the sale must be greater than 5% and less than 90%.
  • For local inventory ads, the base price must be provided in the primary feed and must match the store price in the inventory feed.
Note: Sale price annotations are available for mobile and desktop. Google regularly validates the sale price on your website to ensure that useful and high quality sale price annotations are surfaced on Google. Both sale price annotations and promotions allow merchants to highlight product sales in different ways. While sale price [sale_price] is an attribute that can be submitted through the product feed, promotions are a supplemental feature that allow merchants to highlight special offers on their products. Learn more about Promotion types allowed.

How to find products with sale price annotations

You can check which products are eligible for a sale price annotation by visiting the “All products” page in the Merchant Center.

  1. In your Merchant Center account, select Products from the left navigation menu.
  2. Select All products.
  3. Use the filter icon A picture of the Filter list icon for Merchant Center in the table and then choose Sale badge > Yes.
  4. Select Yes.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
3477335088984466442
true
Search Help Center
true
true
true