Promote your products and attract attention to your ads by showcasing sales. When your ad shows with sales price annotations, your sales stand out and potential customers see how much they’ll save.
How it works
Submit the original price for your item using the required
price attribute. When you lower the price of an item for a sale, you can submit the sale price using the optional
sale_price attribute. Continue submitting the original price using the
price attribute, even during the time of the sale.
How it shows
If the sale price and original base price meet certain conditions, both prices will show, and so will sale price annotations. The sale price will show as the current price alongside the original price, which will show with a strikethrough. Your ad will also show with a badge that highlights your sale. The specific colors used for annotations differ depending on where your ad appears.
The image above may contain English or USD. When the sales price is applied to the ad unit for your product, it will display in the local currency and language.
In order for your ad to show with sale price annotations, you need to meet certain requirements:
- The base price, or the higher price, must have been charged for a period of 30 days (do not need to be consecutive) in the past 200 days.
- The base price must be valid.
- The sale price must be lower than the base price.
- The discount of the sale must be greater than 5% and less than 90%.