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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Get started with the local feeds partnership program as a data provider

About optional inventory verification

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This step isn't required unless Google requests verification.

Google may request an inventory verification during the onboarding process. Inventory verification helps ensure high ad quality and a consistent customer experience.

Inventory verification isn't required if your retailer implements the merchant hosted local storefront (full) or the merchant hosted local storefront (basic) features.

How to help with inventory verification

Here’s how to help your retailer with inventory verification:

  1. Follow the steps in the “Submit inventory verification contact”.
  2. Answer retailer's questions about why verification is needed:
    • The purpose of verification is to help the retailer provide a great customer experience. Google may conduct an inventory verification to make sure shoppers can find products they view listed as available in-store on local inventory ads and free local product listings. Learn more About inventory verification.
  3. Help facilitate communication between Google and the retailer:
    • Make sure the retailer's store managers are aware that Google may reach out to schedule an inventory verification.

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