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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About the sales feed specification

A custom icon for Merchant Center Classic Article Header.

This feed is only used to implement the local feeds partnership program.

The sales feed provides a list of all products sold within a set time period. We recommend updating this feed at least daily. Upload at least 60 days worth of sales data in your first upload.

Each time you upload the sales feed, product information is updated incrementally. You only need to include products which have been sold since the previous feed update.

Note: In order to implement the local feeds partnership program, you're required to upload either an inventory feed or a sales feed. You can also upload both feeds and use them in combination.
Required field Description Type Example
target_customer_id The Merchant ID of the retailer. Integer 112339909
store_code

This can either be the store code of a retailer’s Business Profile or a point of sales (POS)/inventory data provider internal identifier.

Note: If using an internal store code, provide a mapping to the store address in the store feed.

String ‘465278’
id

The unique identifier of the product. It's recommended that you use product SKU.

Note:

  • If the retailer sells the same product new and used, they should have different IDs.
String
<= 50 characters
‘1029384’
gtin

The Global Trade Item Number of the product.

We accept a variety of standards for gtin (including UPC). Learn more about unique product identifiers.

String ‘885787364684’
quantity The number of this product sold and returned in this transaction.

Integer

Positive for sold and negative for returned

1
price The price of the product in local currency. String ‘28.00 USD’
timestamp

The timestamp of the sale in a specific time zone, as defined by the International Organization for Standardization (ISO) 8601 standard.

Format: yyyy-mm-ddThh:mm:ss+time zone

String ‘2016-05-09T14:08:45+00:00’

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