included_destination [included_destination]: Definition
Use the included_destination [included_destination] attribute to control the type of ads that your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want your product to only appear in certain types of ads, use the included_destination [included_destination] attribute.
Supported values:
Shopping Ads [Shopping Ads].Allow your product to be shown in Shopping ads. Learn about Shopping ads.Shopping Actions [Shopping Actions].Allow your product to be shown in Shopping Actions. Learn more about Shopping Actions.Display Ads [Display Ads].Allow your product to be shown in Dynamic Remarketing Ads. Learn about dynamic remarketing for retail.Surfaces across Google [Surfaces across Google]. Allow your products to be shown on surfaces across Google. Learn more about showing products on surfaces across Google.
Format
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
| Supported values |
|
|---|---|
| Repeated field | Yes |
| File format | Example value |
|---|---|
| Text feeds |
|
| XML feeds | <g:included_destination>Display ads</g:included_destination> |
Repeated fields
Text
To submit multiple destinations that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
| Product | Orthopaedic dog bed |
title [title] |
XXL Orthopaedic Dog Bed |
included_destination [included_destination] |
Display ads |
included_destination [included_destination] |
Shopping ads |
included_destination [included_destination] |
Shopping Actions |
You can also separate each destination with a comma (,):
Display ads,Shopping ads,Shopping Actions
XML
To submit multiple destinations to include for an XML feed, include a separate attribute for each included destination:
<g:included_destination>Display ads</g:included_destination>
<g:included_destination>Shopping ads</g:included_destination>
<g:included_destination>Shopping Actions</g:included_destination>
Guidelines
Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.
- If you submit conflicting information for the
excluded_destination [excluded_destination]andincluded_destination [included_destination]attributes, theexcluded_destination [excluded_destination]value will always take precedence over theincluded_destination [included_destination]value.