included_destination [included_destination] attribute to control the type of ads that your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want your product to only appear in certain types of ads, use the
included_destination [included_destination] attribute.
Shopping Ads [Shopping Ads].Allow your product to be shown in Shopping ads. Learn about Shopping ads.
Shopping Actions [Shopping Actions].Allow your product to be shown in Shopping Actions. Learn more about Shopping Actions.
Display Ads [Display Ads].Allow your product to be shown in Dynamic Remarketing Ads. Learn about dynamic remarketing for retail.
Surfaces across Google [Surfaces across Google]. Allow your products to be shown on surfaces across Google. Learn more about showing products on surfaces across Google.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
|File format||Example value|
To submit multiple destinations that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopaedic dog bed|
||XXL Orthopaedic Dog Bed|
You can also separate each destination with a comma (,):
Display ads,Shopping ads,Shopping Actions
To submit multiple destinations to include for an XML feed, include a separate attribute for each included destination:
For format API information, please see Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products.
- If you submit conflicting information for the
included_destination [included_destination]attributes, the
excluded_destination [excluded_destination]value will always take precedence over the