included_destination [included_destination]: Definition

Use the included_destination [included_destination] attribute to control the type of ads that your products participate in. For example, you could use this attribute if you want a certain brand of product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign. 

When to use

Optional for each product

If you want your product to only appear in certain types of ads, use the included_destination [included_destination] attribute.

Supported values:


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values

Shopping Ads [Shopping Ads], Shopping Actions [Shopping Actions], Display Ads [Display Ads], Surfaces across Google [Surfaces across Google]

Repeated field Yes
File format Example value
Text feeds

Display Ads [Display Ads]

XML feeds <g:included_destination>Display Ads</g:included_destination>

For format API information, please see Content API for Shopping.


Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

  • If you submit conflicting information for the excluded_destination [excluded_destination] and included_destination [included_destination] attributes, the excluded_destination [excluded_destination] value will always take precedence over the included_destination [included_destination] value.
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