Use the included_destination [included_destination]
attribute (in addition to the excluded_destination [excluded_destination]
attribute) to control where your products will appear.
When to use
Optional for each product
If you want to allow your product to appear in certain locations, use the included_destination [included_destination]
attribute.
Supported values:
Shopping ads.
Allow your products to show in Shopping ads. Learn about Shopping adsBuy on Google listings.
Allow your products to appear in Buy on Google listings. Learn more about Buy on GoogleDisplay ads
. Allow your products to show in dynamic remarketing ads. Learn about dynamic remarketing for retailLocal inventory ads
. Allow your products to show in ads to shoppers near your shop. Learn more about local inventory adsFree listings
. Allow your products to appear in free listings on Google. Learn more about listing your products for free on GoogleFree local listings
. Allow your local products to appear in free local product listings on Google. Learn more about listing your local products for free on Google
Shopping Actions
, Surfaces across Google
, Local surfaces across Google
. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations: Buy on Google listings
, Free listings
, Free local listings
.Format
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
Supported values |
|
---|---|
Repeated field | Yes |
File format | Example value |
---|---|
Text feeds |
|
XML feeds | <g:included_destination>Display ads</g:included_destination> |
Repeated fields
Text
To submit multiple destination that you would like to include, submit the attribute multiple times, once for each destination (recommended). For example:
Product | Orthopaedic dog bed |
title [title] |
XXL Orthopaedic Dog Bed |
included_destination [included_destination] |
Display ads |
included_destination [included_destination] |
Shopping ads |
included_destination [included_destination] |
Buy on Google listings |
You can also separate each destination with a comma (,):
Display ads, Shopping ads ,Buy on Google listings
XML
To submit multiple destinations to include for an XML feed, include a separate attribute for each included destination:
<g:included_destination>Display ads</g:included_destination>
<g:included_destination>Shopping ads</g:included_destination>
<g:included_destination>Buy on Google listings</g:included_destination>
Guidelines
Follow these guidelines to make sure that you submit high-quality data for your products.
- If you submit conflicting information for the
excluded_destination [excluded_destination]
andincluded_destination [included_destination]
attributes, theexcluded_destination [excluded_destination]
value will always take precedence over theincluded_destination [included_destination]
value.