Link Merchant Center and Google My Business accounts

This article gives you the steps to link the information in your Merchant Center (MC) and Google My Business (GMB) accounts for local inventory ads and Google Express.

To indicate which products you sell in each of your business locations, link the store information in your GMB account to your inventory information in Merchant Center.

How to link accounts and add business locations

To link inventory information in Merchant Center to store information in GMB, follow the steps below:

Step 1: Send an account linking request

Anyone who has administrator access to your Merchant Center account can link your GMB and Merchant Center accounts. Learn how to add users as administrators to your Merchant Center account. 

To send an account linking request, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot menu in the top right corner and select Account linking.
  3. Click the Google My Business tab.
  4. Click the + sign under Google My Business account.

Enter your Google My Business account manager’s email and click Send request. To cancel an account linking request, navigate to the Action column and click Cancel.

Step 2: Approve your Google My Business request

After you send a request, your Google My Business account manager needs to sign in to their GMB account to accept the request.

You can view the status of the linking request in the Google My Business tab of your Merchant Center account. Review the different status types below:

  • Approved: The request is approved. You can now add business locations.
  • Pending: The request is still pending. Access your GMB account or contact your GMS account manager to approve the request.
  • Rejected: The request hasn’t been approved. Before you can add business locations, a GMB account needs to be linked. 

Step 3: Add business locations

To add business locations to your Merchant Center account, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot menu in the top right corner and select Account linking:
  3. Click the Google My Business tab.
  4. Click + Business locations under Google My Business locations.
  5. Choose a set of business locations.
  6. Click Add locations.

You can cancel your set of business locations at any time. Under Google My Business locations, click Remove under Action. This action removes the business locations that you have with the Merchant Center account. If you have live local inventory ads running, this will cause them to stop serving until there are business locations added to your Merchant Center account.

The store codes in your Google My Business account must exactly match the stores codes in your local product inventory feed including capitalization and spaces.

 FAQs

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Can multiple GMB account managers be linked to one Merchant Center account?
Yes. You can link multiple GMB account managers to one Merchant Center account. However, you can only add one set of business locations from any one of the GMB accounts that you’ve linked.
Can one GMB account manager be linked and used for multiple Merchant Center accounts?
Yes. One GMB account manager can be linked across multiple Merchant Center accounts.
Can I add multiple sets of business locations? There are multiple locations across multiple accounts that I wish to link.
No. You can only add one set of business locations within a GMB account. If you want to add a specific set of business locations, please include them all in a single business account.
How do I add a set of business locations?
Before you can add business locations, a GMB account that has business locations associated with it needs to be linked to your Merchant Center account. After you request a link to a GMB account on MC, you need to approve the link within GMB. 
If there isn’t a GMB account linked to my Merchant Center account but there are business locations added, will I lose my currently added locations if I request linking to the same GMB account manager?
If you set up business locations before 2018, you may not see your account explicitly linked. It’s recommended to send a linking request to your business locations’ GMB account manager. This action will not require you to re-add the business locations. 
By linking the GMB account to your MC account, other admins in your MC account can view and manage the GMB information used for local inventory ads or Google Express.
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