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Submit feeds to multiple countries

This article explains how to submit your product data to multiple countries and and multiple languages. Multi-country feeds allow you to manage a single feed across multiple countries and languages by setting up additional combinations of countries & languages for existing primary feeds. Other benefits of multi-country feeds include the flexibility to create rules on a locale-by-locale basis and use supplemental feeds to add product data for specific countries and languages.

Add a new country or language

If you would like to serve your product data in multiple countries, you can do so by adding a new target country in the Settings tab of the Primary Feeds section.

Before a single feed can connect to multiple target countries, it must meet the policy requirements of the new country.

To add a new target country:

  1. Go to the Feeds (AFM) section of Merchant Center
  2. Select the feed to which you want to add the new target country
  3. Click Add target
  4. Select the new country and language (if applicable)
  5. Click Add

The new target country will appear in your feed list and the additional country & language combination(s) will take effect upon the next feed upload.



You may need to use the feed tool to customize your product data under the following scenarios:

Same language and currency

The new target country has the same language and currency requirements as the original target country for which you created your product data (e.g., Germany and Austria). If this is the case, you don't need to take any additional steps to customize your data. You should see your products appear in the products list for any additional country you add.

Same language, different currency

The new target country has the same language requirements but uses different currencies than the country for which you originally created your product data. You many want to submit your product data to a country that speaks the same language but uses a different currency (e.g., Australia and the United States). Use the currency conversion tool to fulfill the currency requirements and submit your product data to a different country .

Different language and currency 

The new target country uses a different language and a different currency. Use Feed Rules to update the product data with language-dependent values, such as description or title. Alternatively, you can use the Supplemental Feed feature to provide additional language-dependent attributes. Use the currency conversion tool to fulfill the currency requirements.
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