In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Improve eligible inventory

A custom icon for Merchant Center Classic and Merchant Center Next.

Eligible inventory is inventory that's eligible to show in local inventory ads and free local product listings.

How it works

Google shows local inventory ads and listings for items that meet the requirements below:

  • The shop code corresponds with a published Business Profile in your linked business group.
  • The ID [id] corresponds with a product in your primary feed that meets the feed attribute requirements and Shopping ads policies.
  • The inventory item is in stock, or if your account is enabled for this feature, on display to order. Learn more about on display to order.


When you have more eligible inventory, you can serve local inventory ads and free local listings, giving you more opportunities to drive traffic to your shop. A higher number of approved products can positively influence your performance.

How to improve your eligible inventory

Use these guidelines to improve your eligible inventory:

  • Ensure that all shop codes that you provide in your local products inventory feed correspond with published Business Profiles in your business group linked to your Merchant Center account. Learn more about matched shops for inventory.
  • Ensure that each unique ID [id] provided in your local products inventory feed also exists in your local products feed. Make sure that the product meets feed attribute and policy requirements. Learn more about approved local products.
  • Ensure that the distribution of your inventory availability corresponds to business reality. Learn more about availability for inventory.

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