Promotion basics

About promotions video

This article explains the benefits of promotions and how they work.

Promotions allow you to distribute online offers with Shopping ads on When you add promotions to products that you sell on Google, shoppers see a “special offer” link (e.g. 15% off, free shipping, etc.). This link can increase the appeal of your Shopping ads and encourage shoppers to buy.

Note: Cost per click (CPC) rates still apply.


  • Boost clickthrough rate: Use promotions to highlight your Shopping ads
  • Increase conversions: Give shoppers a reason to buy now
  • Capture multi-screen traffic: Google shows “special offer” links on desktop and mobile devices

How it works

Promotions are available if you have an active product feed in the Google Merchant Center. Once you successfully activate promotions, you can create a variety of different types. Once a promotion is created, Google reviews it.

Google accepts the following types of promotions:

  • Discounts: Percent off, cash back, buy one get one free, or buy one get 2nd percent off
  • Free gifts: Free item or free gift card for a specified value
  • Shipping: Free or discounted shipping

Note: All approved promotions display with your Shopping ads on and Google Shopping. Promotions do not affect rankings on Google.

Google rejects promotions that can't be used by all audiences who are using Shopping ads, such as promotions offered to a specific group (For example first-time customers, military members or students.) Learn more about promotion types
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