This article provides details about how to set up the accounts you need to run promotions.
Google needs you to provide specific information about your business and products before your promotions will display. Set up your accounts so you can begin.
Set up Merchant Center
Your product information lives in Merchant Center. To set up your account, follow the steps below:
- To house your products feed, create a Merchant Center account
- To provide details about your business, set up your Merchant Center account
- To make sure your website meets all requirements, verify and claim your website URL
- To tell Google what products you sell online, create a products feed
Set up Google Ads
Use your product information to run ads on Google. To set up your Google Ads account, follow the steps below: