This page provides answers to common questions about optimising local inventory ads.
Ad Performance
Can I see how my local inventory ads and Shopping ads are each performing for local-enabled campaigns?
How do I view the performance of my local inventory ads and Shopping ads by device?
- In Google Ads, click the Dimensions tab
- Click on the download icon
- Segment by click type and device to get the desired report
How do I view the performance of my local inventory ads and Shopping ads by device and shop visits?
- Add the shop visits data as a column in your Google Ads report
- From the Dimensions tab, click the download icon
- Segment the data by click type and device to get the desired report
Shopping campaigns
Do I have to create Shopping campaigns specifically for local inventory ads?
How do I make sure that my Shopping campaigns can show all of my local inventory?
How do I keep the budgets for my local inventory ads and Shopping ads separate?
If you want to allocate a separate budget for local inventory ads, we recommend that you do the following:
- Build a separate Shopping campaign
- Enable local inventory ads
- Add an inventory filter for channel = local
This new campaign will serve only local inventory ads and will allow you to use your local-specific budget.
How do I make local inventory ads more visible in areas near my shop locations?
- Enable location extensions: Enable these extensions in your campaign for specific locations. You can apply positive bid adjustment to the radius of all your Business Profiles.
- Set up location targeting: Select a location (e.g. designated market area (DMA), town/city, county, etc.). Then select a radius to target.
How do I maximise my mobile shopping visibility?
Do local inventory ads work with third-party bid management systems?
Local inventory ads work with some third-party bidding provider systems. Talk to your provider for more information.
If the third-party provider does not support bidding for local inventory ads, do the following:
- Build a separate Shopping campaign
- Enable local inventory ads
- Add an inventory filter setting for channel = local
This new campaign serves only local inventory ads and allows you to use manual bidding.
How can I optimise my bids for local inventory ads campaigns?
- Target the entire country where you want your ads to show, and increase bids for a 15–20 mile radius around each of your shop locations. Learn more about location extensions.
- Keep bids active 24 hours a day, 7 days a week
- Increase bids during shop hours and days with heavier shop traffic. Learn more about ad scheduling.
- Apply a positive mobile bid adjustment (up to +900%) to your Shopping campaign. Find out more about device bid adjustments