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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you.

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About onboarding and integration

A custom icon for Merchant Center Classic Article Header.

Google Customer Reviews is a free feature that allows Google to collect store reviews and product reviews on your behalf from your customers. Signing up and adding the script to your site can take less than a few hours and allows you to place a badge with the Google brand and your store rating on your website.

Onboarding steps

1. Configure your account

2. Sign the program agreement

3. Prepare your team for technical integration

Integration steps

1. Integrate the survey opt-in

2. Optional: Modify the survey opt-in to gather product reviews

3. Optional: Integrate the badge code

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