In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Onboarding guide

Prepare your team for technical integration

A custom icon for Merchant Center Classic Article Header.

This page provides a brief overview of the technical integration steps for Google Customer Reviews to help you prepare your team. The step-by-step integration details can be found in the integration guide.

Integrate the order confirmation module

To begin collecting reviews, add the survey opt-in module to your website. The survey opt-in module lets us send customers an invitation to rate their purchasing experience once they’ve received their product. Google Customer Reviews requires the survey opt-in be displayed to all your customers.

Optional: Integrate the badge code

The website badge is a customizable image used to alert customers to your participation in Google Customer Reviews and star rating (if your store rating is available).

Optional: Modify the survey opt-in to gather product reviews

You may collect product reviews and participate in Product Ratings via Google Customer Reviews.

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