About beta countries for Shopping Ads and free listings

Most Smart Shopping and Local campaigns have upgraded to Performance Max, bringing you additional inventory and formats to reach new customers. Accounts in which all campaigns have been upgraded are no longer able to create new Smart Shopping campaigns. Learn more.

Shopping ads and free product listings are expanding into new countries. You can include any of these beta countries as a target country for Shopping ads and free listings. You can show products in beta countries using any language that is supported for Merchant Center. Learn more about language and currency

Benefits

  • Expand your reach by creating Shopping ads and free listings, and showing your products in new countries.

  • Be one of the first retailers to show your products in beta countries.

Limitations

  • Participation in beta countries may initially only be available to certain retailers.
  • Performance in beta countries may differ from that of non-beta countries. Some products that are shown in beta countries may not be eligible to show everywhere.
  • It’s recommended that retailers who use Performance Max in beta countries set a target ROAS value to ensure consistent performance while traffic is being ramped up. If you're using Performance Max in a beta target country and have an existing Display remarketing campaign, we recommend keeping that campaign active. Your Display remarketing and Performance Max will run in parallel as traffic in beta countries ramps up.

Target countries

You can show products in the following beta countries:

Target country
Algeria
Angola
Bangladesh
Cambodia
Cameroon
Costa Rica
Côte d'Ivoire
Dominican Republic
El Salvador
Ethiopia
Ghana
Guatemala
Kenya
Madagascar
Mauritius
Morocco
Mozambique
Myanmar (Burma)
Nepal
Nicaragua
Nigeria
Pakistan
Panama
Puerto Rico
Saudi Arabia
Senegal
Sri Lanka
Tanzania
Tunisia
Uganda
Ukraine
Venezuela
Zambia
Zimbabwe

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