About inventory verification

Note: Inventory verification is not required if you are implementing the merchant-hosted local shop front (full) or the merchant-hosted local shop front (basic) with price match features. Please allow 72 hours for your feed to process, then select 'request verification' and Google will send a notification to your Merchant Center account indicating that you are ready to begin serving local inventory ads.

Google's inventory verification programme checks product information in your local shops to ensure that it matches the information that you provide in your data feeds. Learn more about requesting inventory verification.

To ensure the accuracy of information in local inventory ads, Google has an inventory verification programme. Through this programme, the Google team checks product information in your actual stores to ensure that it matches the information that you submit through your data feeds.

Inventory verification process

We email you to confirm that your account is ready for the inventory verification stage. Then, you send us your shop representative contact information and their availability to conduct the review. On an agreed-upon date, we email your shop representative a survey form with a random selection of products pulled from the shop's data feeds. The representative's task is to ensure that the product information matches what's actually in the shop. We also ask the representative to take a photograph of some products. The photos must clearly show the product label and shelf price or price tag.

We expect the entire process to take approximately four hours per shop.

On-site verification [India Only]

Based on your assortment size, number of locations and geographic availability, we may offer an on-site verification to verify the inventory accuracy of your feeds. This option is only available in India. Learn more about on-site verification in India

Ongoing inventory verification

Once your local inventory ads are live, Google conducts ongoing inventory verifications via phone and shop visits. These checks help ensure that product, price and availability information continues to be accurate.

Phone verification

During phone verification, a Google operator anonymously calls a small number of shops and asks about the availability and price of 2–3 items. We aim to keep these calls as brief as possible. Google will not call during peak Christmas shopping days or peak selling times of the day and week.

On-site verification

Ongoing on-site verifications follow the same procedure as the initial inventory verification process.
Google may ask the merchant to perform the verifications themselves in the future. Any instructions will be shared accordingly.

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