Feeds through Merchant Center

This article will tell you how to upload your Product Ratings feed to Merchant Center. 

Before you start

  • Have a Merchant Center account or sub-account. Learn more about how to open a Merchant Center account
  • Sign up to submit your feed using this interest form
  • Have a validated product reviews XML file ready. Learn more about XML validation and creating your XML feed
  • Make sure your feed meets these prerequisites:
    • You must host your own XML feed, and the URL of your file location must begin with http://, https://, ftp:// or sftp://.
    • You can supply a single XML file or multiple XML files compressed into a .zip file.
    • Under no circumstances may the size of a single XML file exceed 100 MB, even if it is contained in a .zip file. A .zip file containing multiple XML files may be over 100 MB in size. Any single XML file that exceeds the 100 MB size limit will not be processed.
    • Each single file must be a fully-contained, valid XML file. Refer to the feed specifications for details on what each XML file should include.

How to upload a new Product Reviews feed

  1. Log in to your Merchant Center account
  2. Click the Product Reviews tab.
  3. Click the plus button 

Step 1

  1. From the drop-down menu, select the Feed mode
    • A Standard feed indicates a reviews feed that is intended to be fully processed. 
    • A Test feed should be uploaded only for validation purposes.
  2. From the second drop-down menu, select the Feed type
    • A 'Product Reviews feed' (or a 'Full feed') indicates a full set of product reviews that belong to a merchant.
    • A 'Product Reviews update feed' (or an 'Incremental feed') contains an incremental subset of reviews from the last upload.

Step 2

  1. Give your feed a name. Only you will see this. 
  2. Choose an upload method

Step 3:

  1. Configure your feed options for the method you've chosen. 
  2. Click Continue.
Whether you choose a Scheduled fetch or a direct Upload, you'll need to upload a feed at least once a month so that you will remain eligible for the programme. Make sure that the file name you provide includes the appropriate extension (.zip for a ZIP file and .xml for a single XML file). Learn more about uploading data feeds

After you have registered a new feed, it will appear in your list of registered feeds in the Feeds screen. A feed can be in the following states:

  • Processing: Indicates that feed validation is in progress.
  • Processed: Indicates that Google has successfully received and validated the feed.
  • Failed: Indicates that feed validation was not successful and the feed content will not be processed further. You must correct the feed and upload the file again.
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