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Product Ratings submission options

You can send product reviews data to Google in the following ways:

  • Upload your Product Ratings feeds directly in your Merchant Center account
  • Work with an approved third-party reviews aggregator to have Google fetch reviews from the aggregator. Do note that this service is only available to Google Shopping merchants.

Your decision to participate in Product Ratings through Merchant Center or a reviews aggregator may depend on various factors, including familiarity with setting up feeds and resources available for maintaining feeds.

*Aggregators may charge fees. Google does not control or moderate these fees.


Aggregatori approvati per le Valutazioni dei Prodotti di Google:

Agregadores aprobados para el programa de Puntuaciones de Productos de Google:

Select a country from the dropdown to see more information.

If you are a reviews aggregator interested in syndicating reviews to Google, please contact us at


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