Upload a product reviews data source to Merchant Center

A product reviews data source is needed to show aggregated reviews of your products to customers shopping on Google. Eligible accounts can upload a product reviews data source to Merchant Center.

Before you begin

Sign up for the Product Ratings program using the Product Ratings Interest Form. Before signing up, make sure you have at least 50 product reviews.

Data source prerequisites

Use a validated product reviews XML file. Learn more about XML validation and creating your XML feed.
The file size of each data source must be under 4 GB. If your file is larger than 4 GB, split it into multiple smaller files before uploading.
You must update your data source regularly. Send your full reviews data source at least once a month, or more frequently if possible.
For advanced users, multiple XML files can be compressed into a .zip file if needed. Each single file within the .zip file must be a fully-contained, valid XML file. To ensure reliable processing, no more than 5000 files should be compressed into one .zip file and the total file size should be under 4 GB.

Instructions

Upload a new product reviews data source

Step 1 In your Merchant Center account, under “ANALYTICS”, click Reviews.

Step 2 In the Reviews page, click the Product reviews tab.

Step 3 Click Product review data sources and then select Add product reviews.

Step 4 Add product reviews from a file. You can choose one of the following methods to upload a file:

Enter a link to your file.

We recommend the scheduled fetch input method. With scheduled fetch, you host your XML data source at a URL and specify when Google should fetch it. Your file location must begin with "http://", "https://" or "sftp://".

Add a file using SFTP or Google Cloud Storage.

Click View SFTP and Google Cloud Storage details to create a password and activate your SFTP account or add your Cloud Storage account if you haven’t already done so.

Upload a file from your computer.

Note: API isn’t currently supported for product reviews data sources.

Step 5 Configure your data source options for the method you've chosen. If you’re using scheduled fetch:

Enter the file URL.
Click the pencil icon across the “Edit schedule” field and select the fetch frequency and time from the drop-down menu. Then click Save.
If your URL is password-protected, provide your login info.

Step 5 Click Continue.

Review data source processing results

Step 1 In your Merchant Center account, under “ANALYTICS”, click Reviews.

Step 2 In the Reviews page, click the Product reviews tab.

Step 3 Click Product review data sources.

Step 4 Click the name of the product reviews data source that you’d like to review.

Step 5 Review the results:

"Latest update" tab: In this tab, you can review the total updated product review found in your data source and those with any detected item issues. Review the list of item issues to understand how many items in your data source are impacted, including examples and links to documentation to address the issue.
“Your setup” tab: Here, you can find information such as file and source name, and advanced settings for data source processing. If you’re using the scheduled fetch input method, you’ll see options to edit the scheduled updates, the fetch file URL, and the username and password for the fetched file (if applicable).

Note: Whether you choose a scheduled fetch or a direct upload, you'll need to upload a data source at least once a month so that you'll remain eligible to participate. Make sure the file name you provide includes the appropriate extension (.zip for a ZIP file and .xml for a single XML file). Learn how to create a product data source.

After you've registered a new data source, it'll appear in your list of registered data sources in the "Product review data sources" page.

Note: To delete an existing review, simply exclude it from your uploaded data source. Previously submitted reviews that aren't included in new uploads will be removed.

Was this helpful?

How can we improve it?