How to submit product reviews data

You can send product reviews data to Google in the following ways:

  • Upload your product reviews feed directly in your Merchant Center account. To learn more, refer to the “How to upload a new product reviews feed” section in Product Ratings feeds through Merchant Center. You can also refer to feed specifications to learn how to properly format your product reviews feed.
  • Work with an approved third-party reviews aggregator (listed below) to have Google fetch reviews directly from them.
  • Collect reviews through Google Customer Reviews.

Your decision to participate in Product Ratings through Merchant Center, a reviews aggregator, or Google Customer Reviews may depend on various factors, including familiarity with setting up feeds and resources available for maintaining feeds.

  Benefits Challenges
Merchant Center Manage the rating submissions process independently May be difficult to create and submit XML feeds without help
Third-party reviews aggregator Third-party aggregators manage the ratings submission process for you There may be costs associated with this service
Google Customer Reviews Free service that allows you to collect product and seller reviews No capability to import existing product reviews collected from the other sources

If you choose to work with a reviews aggregator, you can select from the list of eligible aggregators:

Aggregators may charge fees. Google does not control or moderate these fees.

Note: Product Ratings is supported in every country where Shopping is available, but not every aggregator will support all countries. Remember to confirm country availability with your aggregator contact.

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