In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to submit product reviews data

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You can send product reviews data to Google in the following ways:

When deciding which method to use to submit product reviews data, consider your familiarity with setting up feeds and the resources you have for maintaining feeds. The chart below outlines some benefits and challenges of each method.

  Benefits Challenges
Merchant Center Manage the rating submissions process independently May be difficult to create and submit XML feeds without help
Third-party reviews aggregator Third-party aggregators manage the ratings submission process for you There may be costs associated with this service
Google Customer Reviews Free service that allows you to collect product and store reviews No capability to import existing product reviews collected from the other sources

If you choose to work with a reviews aggregator, you can select from the list of eligible aggregators.

Eligible aggregators list

Aggregators may charge fees. Google does not control or moderate these fees.

Note: The Product Ratings program is supported in every country where Shopping is available, but not every aggregator will support all countries. Remember to confirm country availability with your aggregator contact.

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