About on display to order

With the on display to order (ODO) feature, you can show products that are displayed in your shop but are not available for immediate purchase (e.g. large furniture).

• Customers who are looking for similar products on Google, will see these ads with the 'in-store' annotation in their search results.
• Customers that are browsing on your Google-hosted local shop front (GHSLF) will see these products marked as 'Available to order'.

They can click on your local inventory ad or free local product listing to view the item. To buy the item, they can visit your shop web page, view the item and then order it to be delivered to them or delivered to your shop for collection.

By default, your ODO local inventory ads and free local product listings will direct people who are shopping online to your Google-hosted local shop front. To direct people to your website instead of your Google-hosted local shop front, you'll need to implement the merchant-hosted local shop front.

Before using ODO, make sure that you meet the requirements listed below. Contact our support team to verify your eligibility and compliance via our Contact Us form.

Eligibility

For items to be eligible for on display to order (ODO), they must meet the following requirements:

• Must provide approximate delivery times for the items on ODO: The landing page must have an approximate delivery time after the order is placed for an item in the shop.
• Contains delivery cost and policy information: The URL that you provide for your local shop front must provide full delivery details for the on display to order product, such as cost and policy.

Merchant-hosted local shop front landing page requirements

If you decide to direct customers to your website through a merchant-hosted local shop front, you'll need to meet the existing merchant-hosted local shop front requirements (basic or full) in addition to the landing page requirements below:

• Merchant-hosted local shop front (basic): The Local Availability displayed after interaction with the shop selector must show that the item is 'on display to order' at that shop without further customer interaction. If a different variant of the item is on display to order, it must state 'Variant on display to order'.
• Merchant-hosted local shop front (full): The 'on display to order' availability must be displayed on the landing page. If a different variant of the item is on display to order, it must state 'Variant on display to order'.

Implementation

To implement the on display to order feature, you must update your local product inventory feed and submit the URL for a web page that contains details about your on display to order policies in your Merchant Center account.

Update your local product inventory feed

Add the availability [availability] attribute to your local product inventory feed and use 'on_display_to_order' as the value.  If you're also providing the attribute quantity [quantity], use '1' for on display to order items.

You may add other attributes such as available colour, size and fabric variants for the items on display in your primary feed. If displaying variants of an item, ensure that all of the specified variants are available for the customer to view in your shop (for example, size, colour and fabric).

Submit your on display to order web page URL

Follow the steps below to submit the URL of the web page that contains your on display to order policies and procedures information for customers:

1. Sign in to your Merchant Center account.
2. Click the tools icon , then select Local inventory ads set-up or Free local listings set-up under 'Tools'.
3. Select the country for which you want to enable the on display to order feature.
4. For 'On display to order (Optional)', add the URL for the web page that details your delivery cost and delivery policy.
5. Click Request verification.

Review your ODO delivery and policy URL status

Your ODO status indicates whether your web page and business are eligible to use the ODO feature. Follow the steps below to see your status:

1. Sign in to your Merchant Center account.
2. Click the tools icon , then select Local inventory ads set-up or Free local listings set-up under 'Tools'.
3. Select the tab for your country.
4. Check the icon next to the ODO field. If the ODO feature has been approved, it will show as 'Active'.

Your ODO delivery and policy URL may be:

• Verified: No further action needed.
• Pending Google review: Check back soon. The URL for your ODO web page is under review. This process can take up to a week.
• Rejected: The Google review rejected your URL. Ensure that your URL and business meet the on display to order eligibility requirements and make any necessary updates. Then, submit your ODO URL.

If you have on display to order products in your local product inventory feed, you can't request inventory verification until your ODO URL is Verified.