Local inventory onboarding guide

Enable local products in your Shopping campaigns

Step 8 of showing your local products on Google is setting up Google Ads for local inventory ads This is step 8b of the local inventory onboarding guide.

This page details how to set up and optimize a Shopping campaign to run your local inventory ads. You need to have an active Shopping campaign in your Google Ads account. If you don’t have one, create a Google Ads account.

There are a number of ways to customize your local inventory ads setup and improve your performance. Learn more about local inventory ads optimization features

Steps

Log in to your Google Ads account and choose one of the following options:

Option 1: Shopping Campaign

  1. Click on the name of your existing Shopping campaign, or create a new Shopping campaign if you don't already have one.
  2. Navigate to Settings > Shopping campaign settings > Additional settings > Local products, check the "Enable ads for products sold in local stores" box and click Save.

Option 2: Smart Shopping Campaign

  1. Click on the name of your existing Smart Shopping campaign, or create a new campaign. Learn more about creating Smart Shopping campaigns
  2. Navigate to Settings > Shopping campaign settings > Additional settings > Local products, check the "Enable ads for products sold in local stores" box and click Save.
Note: To complete these actions, your Google Ads and Merchant Center accounts must be linked.

Learn more about linking your Merchant Center and Google Ads accounts

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