This is Step 5a of the local inventory onboarding guide.
This article describes how to upload a primary feed to enable local inventory ads or free local product listings.
If you're interested in submitting product data through API, learn more about the Google Content API.
The primary feed is a list of all of the products that you sell with attributes that describe those products. Some attributes are required for all items in your feed, some are required for certain types of products while other attributes are recommended or optional.
If you do not provide a required attribute, that particular item may not show up in results, whereas if you do not provide recommended attributes, the ad's or listing's performance may be impacted.
Google recommends that you submit all of your products in a single feed for both online and local offers. When you create a new feed, all applicable feed destinations (e.g. Shopping ads or free local product listings) can be selected. If you want to opt in to local inventory ads and/or free product listings as additional destinations for an existing feed, you can do so via primary feed settings. If you need to exclude products from a destination, you can use the excluded destination [excluded_destination] attribute.
If you have a legacy product feed that was created before 3 October 2019, this does not apply to you and you can continue to submit online offers eligible for Shopping ads or free product listings and local offers eligible for local inventory ads or free local product listings in separate feeds.
Build your primary feed
Step 1: Create a delimited text file, an XML file or use API
To start, create either a delimited text file (recommended) or an XML file or use API.
Step 2: Tell us about the products that you sell in your shops
Your primary feed is Google's source of information about your products. The information that you submit in this feed is what appears to people searching for your products. Learn more about product data specification
Example primary feed for local inventory ads and free local product listings:
|
Attribute |
Examples |
Tips |
|---|---|---|
|
1001 |
Required for every product. | |
| Colourbang Headphones |
Required for every product. Put the most important details first. Customers will usually see only the first 70 or fewer characters of your title, depending on screen size. |
|
| A light and elegant design and super sound quality make these over-ear headphones a constant companion. Foldable to save space, and printed with the white Google logo on one earpiece. |
Required for every product. Be specific and accurate. The more specific that you are in your description, the easier it is for customers to identify the product that they are searching for. |
|
| http://tmp29120.purecake.com/images/ headphones.jpg |
Required for every product. Submit only one value. Only one value will be accepted for the image link |
|
| 00050644632143 |
The GTIN Use the correct GTIN for each product, including variants. Each product and variant of a product (different colours or sizes) has its own GTIN, so make sure that you submit the correct value. |
|
|
|
If the product has a clearly associated brand or manufacturer, submit the brand attribute. If the product doesn't have a clearly associated brand (e.g. movies, books, music or posters) or is custom-made (e.g. art, custom t-shirts, novelty or handmade products), this attribute is optional. |
|
Excluded destination [excluded_destination] |
Local inventory ads |
If you want to exclude the product from serving on local inventory ads, submit a value of ' If you want to exclude the product from serving on shopping ads, submit a value of ' If you want to exclude the product from appearing as free product listings, submit a value of ' If you want to exclude the product from appearing as free local product listings, submit a value of ' |