gender: Definition

Specify the gender your product is designed for using the gender attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values you provide for size and age_group to standardize the sizes that are shown to users.

An illustration showing a person shopping online and filtering clothing options by gender

When to use

Required for all products that vary by gender

Required for all Apparel & Accessories (166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • The United Kingdom
  • The United States 

Optional but not required for products in the following Apparel & Accessories sub-categories: 

  • Pinback Buttons (4179)
  • Tie Clips (180)
  • Wristbands (1893)
  • Shoe Covers (5385)
  • Shoelaces (1856)
  • Spurs (2427)
  • Watch Bands (5123)
  • Keychains (175)
  • Wallet Chains (5841)
  • Lanyards (6277)
  • Checkbook Covers (6460)
  • Badge & Pass Holders (6170)
  • Watch Winders (6870)
  • Watch Stickers & Decals (7471)
  • Handkerchiefs (5207)
  • Decorative Fans (5114)

If your product varies by gender, submit the gender attribute. Use this attribute when your product is a variant that’s distinguished by its gender (e.g., mens black tennis shoes and womens black tennis shoes), and also submit each variant with the same value for the item_group_id attribute.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values male, female, or unisex
Repeated field No
Schema.org property (What’s this?) Product.audience.suggestedGender, Type: Text
 
File format Example entry
Text

male

XML feeds <g:gender>male</g:gender>
Content API v2 (JSON) "gender": "male"
Content API v2 (XML) <gender>male</gender>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Examples

Apparel products

Gender is relevant for most apparel products. To help show your ad for the most relevant searches, you can also include the size, size_system, and size_type.

Product Google logo T-shirt
gender unisex
size m
size_system US
size_type regular

 

Product Running shoes
gender male
size 8.5
size_system US
size_type regular
Variants

If your product comes in a different versions for each gender, submit the gender for each variant.

Product Android smartwatch
title Men’s Android Smartwatch - Gold
gender male
material gold
id 9856-m-gld
item_group_id 12345

 

Product Android smartwatch
title Women’s Android Smartwatch - Gold
gender female
material gold
id 9856-w-gld
item_group_id 12345
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