Age group [age_group]

Use the age group [age_group] attribute to set the demographic that your product is designed for.

When you use this attribute, your product can appear in results that are filtered by age. For example, results can be filtered by "Women" instead of "Girls". The age group attribute can also work together with the gender [gender] attribute to help ensure that customers see the correct size information.

An illustration showing filters for age options in Google shopping

When to use

Required for enhanced free listings for all Apparel & Accessories (ID 166) products.

Required for Shopping ads for all Apparel & Accessories (ID 166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States

Optional for products in the following Apparel & Accessories sub-categories:

  • Pinback Buttons (ID 4179)
  • Tie Clips (ID 180)
  • Cufflinks (ID 193)
  • Wristbands (ID 1893)
  • Shoe Covers (ID 5385)
  • Shoelaces (ID 1856)
  • Spurs (ID 2427)
  • Watch Bands (ID 5123)
  • Keychains (ID 175)
  • Wallet Chains (ID 5841)
  • Lanyards (ID 6277)
  • Checkbook Covers (ID 6460)
  • Badge & Pass Holders (ID 6170)
  • Watch Winders (ID 6870)
  • Watch Stickers & Decals (ID 7471)
  • Handkerchiefs (ID 5207)
  • Decorative Fans (ID 5114)

These are the supported values for this attribute:

  • Newborn [newborn]
    Up to 3 months old. Newborn sizes are often identified by the age range in months (0–3) or just “newborn.”
  • Infant [infant]
    3–12 months old. Infant sizes are often identified by the age range in months (3–12).
  • Toddler [toddler]
    1–5 years old. Toddler sizes are often identified by the age range in months (12–24) or years (1–5).
  • Kids [kids]
    5–13 years old. Children's sizes are often identified by the age range in years (5-13).
  • Adult [adult]
    Typically teens or older (13 years old or more). All sizes within this age group have been manufactured to fit an adult or teen.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Supported values
  • newborn
  • infant
  • toddler
  • kids
  • adult
Repeated field No
Schema.org property
(What’s this?)
Product.audience.suggestedMinAge, Product.audience.suggestedMaxAge

Type: Number. Only use the defined age ranges for each supported value. Age is expressed in years so, for example, use 0.25 for 3 months.
File format Example entry
Text adult
XML feeds <g:age_group>adult</g:age_group>

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

  • Submit one of the supported values if the age group [age_group] attribute is required for your target country and product category. This attribute doesn't have a default value, so if you don't submit it, no value will be used.
  • Submit an accurate value for all products that vary by age group. Use this attribute when your product is a variant that is distinguished by its age group (for example, "shoes for 0–3 months" and "shoes for 1–5 years"), and also submit each variant with the same value for the item group ID [item_group_id] attribute.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • For products that are not exclusively for children, submit the age group attribute with the value set to adult. This will not limit the search results that your product can appear for, and it does not mean that your product contains sexually suggestive content. (If your product does contain sexually suggestive content, then use the adult [adult] attribute.)
  • Submit this attribute if your product varies by age, even if it is not a variant. This will help ensure that your product is shown in search results that are filtered by age.

Examples

Products that vary by age group

Many products vary by age, and adding an age group can help ensure that your products are shown with the right search results.

For example, these types of products can vary by age group:

  • Apparel
  • Games
  • Books
  • Bed Sheets
  • Blankets
  • Duvet Covers
  • Nap Mats
  • Pillowcases & Shams
  • Quilts & Comforters
  • Towels
  • Parasols & Rain Umbrellas
  • Pool Toys
  • Pool Floats & Loungers
  • Night Lights & Ambient Lighting
  • Piggy Banks & Money Jars
  • Rugs
  • Curtains & Drapes
  • Throw Pillows
  • Toys

Sizes that vary by age group

To show customers the correct size information, the age group attribute is also used together with the gender [gender] attribute.

Product data for men’s tennis shoes, size 6, regular width
Attribute Value
Gender [gender] male
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age_group] adult

 

Product data for women’s tennis shoes, size 6, regular width
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age_group] adult

 

Product data for toddlers’ tennis shoes, size 6, regular width
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age_group] toddler

 

Product data for girls’ tennis shoes, size 6, regular width
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age_group] kids
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
71525
false