sale_price_effective_date attribute to tell us how long you want a specific sale price to be shown to users.
When to use
Optional for each product
If you used the sale_price attribute to indicate that a product is on sale, you can tells us how long the sale will run using the sale_price_effective_date attribute.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Type | Date range (use ISO 8601 standard). Submit a start date and an end date separated by slash ( / ) (e.g., 2016-02-24T13:00-0800/2016-02-29T15:30-0800) |
|---|---|
| Limits | 0-51 characters |
| Repeated field | No |
| Schema.org property (What’s this?) | Offer.priceSpecification.validFrom, Offer.priceSpecification.validThrough, Type: DateTime |
| File format | Example entry |
|---|---|
| Text feeds |
|
| XML feeds | <g:sale_price_effective_date>2016-02-24T13:00-0800/2016-02-29T15:30-0800</g:sale_price_effective_date> |
To format your data for Content API, see the Content API for Shopping.
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
Best practices
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
- Include start and end times (including time zones) along with the date. If you don’t include a time, the sale price will start at 12 AM, midnight, on the start date and end at 11:59 PM on the end date. These times will be based on the target country’s time zone.
Examples
If your product comes in multiple colors or sizes, you might also have different prices for each of these variants. For example:
| Product | Google T-shirt |
title |
Google T-shirt - Green - Small |
price |
10.99 USD |
sale_price |
9.99 USD |
sale_price_effective_date |
2018-02-24T13:00-0800 / 2018-02-29T15:30-0800 |
color |
green |
size |
s |
id |
9876-S-GRN |
item_group_id |
9876 |
| Product | Google T-shirt |
title |
Google T-shirt - Blue - Small |
price |
8.99 USD |
sale_price |
5.99 USD |
sale_price_effective_date |
2018-06-23T13:00-0800 / 2018-02-29T15:30-0800 |
color |
blue |
size |
s |
id |
9876-S-BLU |
item_group_id |
9876 |
| Product | Google T-shirt |
title |
Google T-shirt - Yellow - Small |
price |
10.50 USD |
sale_price |
8.99 USD |
sale_price_effective_date |
2016-06-23T13:00-0800 / 2016-02-29T15:30-0800 |
color |
yellow |
size |
s |
id |
9876-S-YELLOW |
item_group_id |
9876 |
You can submit a price as low as 0 for mobile phones or tablets that come with a contract. Learn more about the requirements.
| Product | Google Nexus 6 |
title |
Google Nexus 6 - 32 GB - Midnight Blue - With contract |
price |
299 USD |
sale_price |
0 USD |
sale_price_effective_date |
2018-03-14T13:00-0800/2018-04-29T15:30-0800 |
google_product_category |
Electronics > Communications > Telephony > Mobile Phones |
| Product | Black Skater Dress |
title |
Black Skater Dress - S |
price |
45.90 EUR |
sale_price |
25.00 EUR |
sale_price_effective_date |
2018-02-24T13:00-0800/2018-02-29T15:30-0800 |
color |
black |
size |
s |