Bundle [is_bundle]

Use the bundle [is_bundle] attribute to indicate that you’ve grouped a main product with other, different products, sold together as one package for a single price.

This attribute lets us show your product in the right situations by distinguishing your product from manufacturer-created bundles, multipacks, and other products without accessories.

An illustration of a bundle that includes a camera body, lens, and bag

In this article

When to use 

RequiredRequired to show your products in free listings on Google if you've created a bundle containing a main product.

RequiredRequired for Shopping ads if you’ve created a bundle containing a main product and you’re targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

The main product of a bundle is the featured product, while additional products should be accessories or add-ons that complement the main product.


  • For a doll sold with a set of clothes that aren’t packed with the doll, the doll is the main product and the clothes complement it.
  • For a video game console sold with 3 video games, the video game console is the main product.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

Type Boolean
Supported values
(Text and XML feeds)
Supported values
(Content API feeds)
Repeated field No
File format Example entry
Text feeds


XML feeds <g:is_bundle>yes</g:is_bundle>
To format your data for Content API, see the Content API for Shopping resource.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • If your product is a custom bundle consisting of different products that you created, and the bundle includes a main product, submit yes for this attribute. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default is no.
  • Don’t submit the bundle attribute for a manufacturer-defined bundle.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

Customized products

Use the bundle [is_bundle] attribute to let us know that the product includes customization like engraving or other personalization.


Retailer-defined bundle

Product data for 11.6” Chromebook bundled with laptop case and extra battery
Attribute Value
Title [title] 11.6″ Chromebook - 16 GB SSD + Laptop Case and 3990mAh Battery
Bundle [is_bundle] yes


Product data for Google 25.3 MP Digital SLR Camera and accessories
Attribute Value
Title [title] Google 25.3 MP Digital SLR Camera Body + Accessory Bundle
Price [price] 432.50 USD
Brand [brand] Google
Bundle [is_bundle] yes


Product data for Google Logo Hat and Scarf Set
Attribute Value
Title [title] Google Logo Hat and Scarf Set
Bundle [is_bundle] no


Product data for 18” Android Doll + Matching Sequin Shirt and Pants
Attribute Value
Title [title] 18” Android Doll + Matching Sequin Shirt and Pants
Bundle [is_bundle] yes
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