Use the brand [brand]
attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers. The brand should be clearly visible as an integral part of the packaging or label, and not artificially added in the product image. Learn more about image requirements
In this article
When to use
Required for each product with a clearly associated brand or manufacturer.
Required for each product where the manufacturer is also the merchant (for example, homemade and custom-made products).
Optional for any product that doesn't have a clearly associated brand (for example, movies, books, music and posters).
Only provide a brand if you're sure that it's correct. When in doubt, don't provide a brand (e.g. do not guess or make up a value).
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Learn when and how to submit your product data in English
Type | String (Unicode characters. Recommended: ASCII only) |
---|---|
Limits | 1–70 characters |
Repeated field | No |
Schema.org property (What is this?) | Product.brand , Type: Brand |
File format | Example entry |
---|---|
Text | Google |
XML feeds | <g:brand>Google</g:brand> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit any other relevant unique product identifiers. You might be required to submit the GTIN
[gtin]
and MPN[mpn]
attribute. When you submit these product identifiers, we can better understand what you're selling. When we understand what you're selling, we can make your ads and free listings richer and help connect customers to your products. - Use the brand name of the product that people shopping online generally will recognise.
- Use the shop name as the brand name in cases where the merchant is also the manufacturer and the only seller of a product that has no official brand (e.g. custom or homemade goods). In this case, also include the MPN
[mpn]
with a unique identifier number of your choice instead of submitting the identifier exists[identifier_exists]
attribute with a value of 'false
' (false).
Best practices
These best practices can help you to go beyond the basic requirements to optimise your product data for performance.
- Submit the publisher name as brand for media products such as CDs.
- Use brand to help organise your product groups for bidding in your Shopping campaign. Learn about product groups
- Submit the brand in only 1 language or alphabet. For example, if your products target Japan, submit either
グーグル
orGoogle
, but do not submit(Google) グーグル'
.
Additional guidelines
Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.
- Submit the brand from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with, or a replica of, the OEM brand's product. Learn more about how to submit compatible products
- Use the brand of the bundle, not the individual products, if the manufacturer created the bundle.
- Use the brand of the main product if you created the bundle. For example, if you bundle a camera with a lens and carrying bag, submit the brand of the camera, which is the main product.
- Use the brand of the multipack, not the individual products, if the manufacturer created the multipack.
- Use the brand of the individual products, if you created the multipack.
- Use your shop name for the brand
[brand]
attribute if you manufacture the product or if your product is a private-label product. For example, you could submit your shop name as the brand if you sell customised jewellery or products manufactured by someone else and rebranded by you.
Printer cartridges
- The brand you submit depends on the manufacturer of the printer cartridge you are selling. Learn more about the requirements for printer cartridges
Compatible and refurbished third-party products
- Submit the brand [brand] from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with, or a replica of, the OEM brand's product. Learn more about requirements for compatible or refurbished third-party products
Examples
Product data for a large black dress | |
Attribute | Value |
Title |
Sleeveless A-line dress – Black – Size L |
Brand |
Little black dress |
GTIN |
0614141123452 |
MPN |
I9020A |
Condition |
new |
Product data for Tanja's Goat Farm goat milk | |
Attribute | Value |
Title |
1 l Bio goat's milk |
Brand |
MILK |
GTIN |
0614141123452 |
MPN |
H2G2-42 |
Condition |
new |
Product data for a black Google Chromecast 2 | |
Attribute | Value |
Title |
Google Chromecast 2 – 1080p – Wi-Fi – black |
Brand |
|
GTIN |
0614141123452 |
MPN |
H2G2-42 |
Condition |
new |
Product data for a Google 25.3 MP digital SLR camera priced at GBP 435.00 | |
Attribute | Value |
Title |
Google 25.3 MP digital SLR camera body + 35 mm lens + blue camera bag |
Price |
435 GBP |
Google product category |
152 |
Brand |
|
GTIN |
0614141123452 |
Bundle |
yes |
Condition |
new |
If your product comes in multiple colours or sizes, you have different unique product identifiers for each of these variants. For example:
Product data for a small green Google T-shirt priced at GBP 11.00 | |
Attribute | Value |
Title |
Google T-shirt – Green – Small |
Price |
11 GBP |
Colour |
Green |
Size |
S |
ID |
9876-S-GRN |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059422 |
Condition |
new |
MPN |
00638HAY |
Product data for a small blue Google T-shirt priced at GBP 9.00 | |
Attribute | Value |
Title |
Google T-shirt – Blue – Small |
Price |
9 GBP |
Colour |
Blue |
Size |
S |
ID |
9876-S-BLU |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059422 |
Condition |
new |
MPN |
00638NIC |
Product data for a small yellow Google T-shirt priced at GBP 12.00 | |
Attribute | Value |
Title |
Google T-shirt – Yellow – Small |
Price |
12 GBP |
Colour |
Yellow |
Size |
S |
ID |
9876-S-YELLOW |
Item group ID |
9876 |
Brand |
|
GTIN |
9504000059446 |
Condition |
new |
MPN |
00638ANG |
Product data for a Midnight Blue unlocked Google Pixel 3 – 32 MB priced at GBP 199.00 | |
Attribute | Value |
Title |
Google Pixel 3 – 32 GB – Midnight Blue – unlocked |
Price |
199 GBP |
Google product category |
Electronics > Communications > Telephony > Mobile phones |
Brand |
|
GTIN |
0614141123452 |
MPN |
00638NAGPE |
Condition |
new |
Product data for a Google three-seat sofa priced at GBP 799.00 | |
Attribute | Value |
Title |
Google three-seat sofa in brown and green |
Price |
799.00 GBP |
Brand |
|
GTIN |
0614141123452 |
MPN |
AB-123-4-CD |
Condition |
new |