আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

Link a Google Ads account to Merchant Center

You need to link your Google Ads account and your Merchant Center account before you can create Shopping campaigns. After you link the accounts, you'll be able to create a campaign that uses your product information. Product data in Merchant Center can also be used to power other add-ons, like promotions and custom reports.

By linking your Google Ads and Merchant Center accounts, you’ll be able to connect your Google Ads account to your Business Manager, which will automatically link to all other connected apps in the Business Manager account. This extends the capabilities of your Google Ads account, allowing you to promote your products and local stores.

Note: Linking to Business Manager can also be initiated in Google Ads by going to Tools Tools Icon, then Data manager, and selecting “Google Merchant Center”, under “Featured products”.

On this page

Note: In countries where the Comparison Shopping Services (CSS) program is available, you participate in Shopping ads through one or several CSSs of your choice. Some CSSs manage your product data and your campaigns on your behalf, while others provide tools allowing you to manage your setup yourself. Learn more About advertising with Comparison Shopping Services.


 Get started in Merchant Center

You can create a new Google Ads account or link to an existing one in Merchant Center. If you already have a Google Ads account associated with your Google Account, you can connect Merchant Center to that account right away.

When you link your Google Ads and Merchant Center accounts, your Google Ads account will automatically connect to Business Manager to connect all of the apps and services you use across Google. You can also choose to link only to your Merchant Center account.

Option 1: Link to a Google Ads account you own in Merchant Center

Step 1 In Merchant Center, select the Setting & tools icon Tools and setting menu icon [Gear].

Step 2 Select the Apps and services section.

Step 3 Under “Google services”, select Add service.

Step 4 In the pop-up window, select the Google Ads account you want to link.

Step 5 Click Link to complete the link between your Google Ads account and Business Manager.

Step 5 If you only want to link your Google Ads account to your Merchant Center, select Link to Merchant Center Only and then select Link.


 

Get started in Google Ads

You can link to an existing Google Merchant Center account in Google Ads. If a Google Merchant Center account is already associated with your Google Account, you can immediately connect Google Ads to that account. If a Google Merchant Center account is not directly associated with your Google Account, you can send a request to the Merchant Center account admin(s) for linking.

When you link your Google Ads and Merchant Center accounts, your Google Ads account will default to link to Business Manager to connect all of the apps and services you use across Google. You’ll also have the option to link only to your Merchant Center account.

Link to a Merchant Center account you own in Google Ads

Step 1 In your Google Ads account, click the Tools icon Tools Icon.

Step 2 Click Data manager.

Step 3 In the “Connected products” tab, find "Google Merchant Center” under “Featured products” section and select your preferred linking method.

Step 4 If you select “Link Business Manager to Google Ads”, you are linking your Google Ads to all apps managed within your Business Manager. For example, Google Merchant Center, and or Google Business Profile. Learn more about Business Manager.

  • Find the Business Manager account to link and select it.

Step 5 If you select “Link Google Merchant Center to Google Ads”, you’re only linking these two apps together.

  • Find the Merchant Center account to link. Choose the account and select it.

Manage links between accounts

After you've linked your Google Ads accounts, you can cancel the request, or unlink the accounts, or view the status of a link request in Merchant Center, Google Ads or Business Manager.

For a Google Ads account linked to Business Manager, super admins and Google Ads admins can unlink the accounts. To unlink a Google Ads account from Business Manager, follow these steps:

Step 1 In Business Manager, select the Apps and services section.

Step 2 Select the account you would like to remove.

Step 3 In the right side panel, select Remove access.

Step 4 When prompted, confirm that you’re unlinking the account.

Note: When you remove a Google Ads account from Business Manager, all of the apps in Business Manager will lose access to data from the Ads account.

Data sharing

When you connect your Google Ads Account to Merchant Center, some of your data is shared between them.

Data shared from Merchant Center

  • The name and ID of your Merchant Center account
  • Product titles, descriptions, and images that show on Google Search and Maps

Data shared from Ads

  • The name and account ID for your Google Ads account
  • Clicks and conversions from your Campaigns, Ads, and Ad groups

Frequently asked questions

Was this helpful?

How can we improve it?
6677845723145856075
true
Search Help Center
true
true
true
true
true
71525
false
false
false
Search
Clear search
Close search
Main menu