Gambling-related content

Our policy

Google restricts the promotion of gambling-related content.

Examples of what's allowed in some circumstances

Gambling-related content


Google restricts the promotion of gambling-related products, including:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards
Google allows the promotion of physical gambling-related equipment, including:
  • Gambling-related accessories, e.g. poker chips
  • Gambling-related physical items, e.g. poker books/DVD's/Video games for consoles


What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Gambling-related content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping ads. If the item doesn't comply with Shopping policies and requirements, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  4. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to Shopping ads policies. It is important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Shopping ads and free listings are shown. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may ban you from promoting Shopping ads content with us.

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