Adult-oriented content

Our policy

Google restricts Shopping ads for the following types of adult-oriented content:

  • adult merchandise
  • sexually suggestive content
  • images containing exposed skin and nudity

Restrictions for these Shopping ads include, but are not limited to, preventing ads from serving on Search or serving to minors. 

When listing adult content you may not do any of the following:

  • violate applicable laws or regulations for any location that you target
  • target minors
  • list sexually explicit content
  • list content with underage or non-consensual sexual themes, including child sexual abuse content
  • list services that may be interpreted as providing sexual acts in exchange for compensation

Refer to the product data specification for specific requirements on how to submit these products using the adult [adult] attribute, or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually explicit content

Text, image, audio, or video of graphic sexual acts intended to arouse

  • Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai

Content promoting the creation or distribution of synthetic content that has been altered or generated to be sexually explicit or contain nudity as described above

  • Examples (non-exhaustive): Sites or apps that claims to generate deepfake pornography, instructions on how to create deepfake pornography, endorsing or comparing deepfake pornography services
Non-consensual sexual content

Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real

  • Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography
Child sexual abuse imagery
Content promoting the sexual exploitation of minors
  • Examples: Child sexual abuse imagery or other content

Restricted adult content

Adult merchandise

Promotion or sale of merchandise intended to enhance sexual activity

  • Examples: Sex toys
Sexually suggestive content

Content containing sexually suggestive text, images, audio, or video

  • Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions
Nudity

People or representations of people that display sexual body parts

  • Examples: Visible genitalia, nipples, or bare buttocks

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Details
Algeria
Bahrain
Belarus
Ecuador
Egypt
Georgia
Hong Kong
India
Indonesia
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia
Morocco
Myanmar (Burma)
Oman
Peru
Philippines
Russia
Saudi Arabia
Singapore
South Korea
Thailand
Tunisia
Turkey
Ukraine
United Arab Emirates
Vietnam
Not allowed Not allowed
In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Germany Allowed Allowed with limitations
In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored. 

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.

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