Our policy
Google restricts Shopping ads for the following types of adult-oriented content:
Restrictions for these Shopping ads include, but are not limited to, preventing ads from serving on Search or serving to minors. When listing adult content you may not do any of the following:
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Refer to the product data specification for specific requirements on how to submit these products using the adult [adult]
attribute, or by adjusting account level settings to ensure these products are shown to an appropriate audience.
Prohibited Adult Content
Text, image, audio, or video of graphic sexual acts intended to arouse
- Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai
Content promoting the creation or distribution of synthetic content that has been altered or generated to be sexually explicit or contain nudity as described above
- Examples (non-exhaustive): Sites or apps that claims to generate deepfake pornography, instructions on how to create deepfake pornography, endorsing or comparing deepfake pornography services
Non-consensual sexual content
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Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real
- Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography
Content promoting the sexual exploitation of minors
- Examples: Child sexual abuse imagery or other content
Restricted adult content
Adult merchandise
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Promotion or sale of merchandise intended to enhance sexual activity
- Examples: Sex toys
Sexually suggestive content
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Content containing sexually suggestive text, images, audio, or video
- Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions
Nudity
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People or representations of people that display sexual body parts
- Examples: Visible genitalia, nipples, or bare buttocks
Country-specific requirements
In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.
Countries | Details |
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Algeria
Bahrain Belarus Ecuador Egypt Georgia Hong Kong India Indonesia Jordan Kazakhstan Kuwait Lebanon Malaysia Morocco Myanmar (Burma) Oman Peru Philippines Russia Saudi Arabia Singapore South Korea Thailand Tunisia Turkey Ukraine United Arab Emirates Vietnam |
In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity. |
Germany | In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored. |
What you can do
Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:
To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.