Unsupported Shopping content

This policy applies to Shopping ads and local inventory ads

Our policy

Google aims to enable businesses to promote a wide variety of products, but some Google products and platforms may not be optimized to appropriately support all content types.

For this reason, Shopping ads don't allow the promotion of certain content where we don't offer an optimal user experience.

Note that because these limitations are specific to Shopping ads, they do not impact policies on other Google products or platforms, where functionality differs or additional support mechanisms are in place.

Examples of what's not allowed

Ticket sales

Future transport or event tickets

Examples: Concert tickets, airline tickets, bus reservation tickets

Vehicles

Motor or sail-powered vehicles used for transport of people on public access ways

Examples: Cars, RVs, trucks, boats, catamarans, planes, helicopters, motorcycles, mopeds, jet skis

Exception: Motor-powered bicycles are allowed, with these conditions:

Motor-powered bicycles must comply with applicable laws and regulations concerning maximum motor-assisted speeds.

Product listings must explicitly state the bicycle’s speed on the landing page and either the product title or description. For example: eBike, Top Speed 28mph, 150km Range, 504Wh, 21kg, 28” - Dark Colour. If the speed isn’t stated, they’re in violation of our policy and will be disapproved.

Exception: Light passenger cars, trucks and RV’s used specifically for Vehicle ads, an ad format which allows vehicle advertisers to promote their entire inventory of new and used vehicles to interested customers shopping for vehicles, are allowed. Learn more about vehicle ads.

Financial products

Products related to finance management, financial assets, investments, securities, or insurances

Examples: Stocks, bonds, investment products, insurance policies, credit cards, money orders, cashiers checks

eBooks and digital books (not including audiobooks)

eBooks and digital books (not including audiobooks)

Examples: PDFs, ePub books, MOBI, and 電子書籍 formats.

Currency

Mediums of exchange that are reliant on variable currency market values to determine price, including discounted currencies, currency exchanges, or currency backed by precious materials

Examples: Gold bullion, precious metals, local currency, virtual currency

Open-loop gift cards

Pre-paid gift cards branded by a credit card issuer

Examples: Mastercard, Visa, or American Express branded gift cards

Exceptions to the policy include but are not limited to: Gift cards with an expiration date are allowed

Services

Labor, time, effort, expertise, or actions, which do not result in ownership of a tangible product. This includes any services sold bundled with physical goods. In accordance with our medical devices policy, test kits where samples are collected at home and analyzed in a lab are not considered services and are allowed on Shopping.

Examples: Maintenance or repair services, accounting services, financial planning services, streaming content, online gaming currency, car repair services sold bundled with purchase of tires

Immovable property

Property not physically movable or which cannot be moved without being altered or destroyed

Examples: Real estate, non-portable homes, plots of land

Recurring billing

Payment method that allows users pay for goods on an ongoing basis, at regular intervals in the future

Examples: Security or medical alert system with recurring payment for subscription, digital content with recurring payment subscriptions

Exceptions to the policy: Refer to the price [price] attribute of the feed specification for requirements on how to submit prices for these products.

Magazines and newspapers subscriptions with recurring billing are allowed.

Software subscriptions that are prepaid and autorenew only annually are allowed.

Mobile products are allowed to be sold in installments or with a subscription contract if specifically listed here and are categorized under the Google product category (GPC) codes listed below. Make sure to review the best practices for listing wireless products and services.

Watches (ID: 201)

Mobile Phone (ID: 267)

Tablet Computers (ID: 4745)

Mobile Phone Prepaid Cards and SIM Cards (ID: 6030)

GPS Tracking Devices (ID: 6544)

In the US, physical goods subscriptions with recurring billing are allowed if specifically listed below and are categorized under the Google product category (GPC) codes listed below, when submitted with all required attributes and disclosures:

Apparel and accessories (ID: 166)

Coffee (ID: 1868)

Healthcare (excluding prescription drugs - PDT) (ID: 491)

Home and garden (ID: 536)

Personal care (ID: 2915)

Pet supplies (ID: 2)

Prepared foods (ID: 5814)

Toys (ID: 1253)

Additional requirements for physical goods subscriptions:

Subscription attributes: Each offer must include the complete subscription cost [subscription_cost] attribute, including period [period] (week [week], month [month], or year [year]), period length [period_length], and amount [amount]. Refer to the subscription cost [subscription_cost] attribute of the feed specification for requirements on how to submit prices for these products.

Terms and conditions: The landing page must clearly and prominently state all subscription agreement terms, including cancellation and refund procedures, autorenewal practices, notification methods for price or period changes, and any additional mandatory fees required as part of the subscription.

Offer clarity: The ad and landing page must clearly indicate that the offer is for a subscription of a physical good, including the cost, period, and period length.

In Brazil, subscriptions with recurring billing to telecom are allowed. Installment pricing, not open-ended billing, is allowed for all other products.

Billing processed by product software

Online payment method for goods that require additional software installation to complete the purchase

Examples: Digital photo albums that can only be purchased if additional software is installed

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved and won't be eligible to serve.

Read our Shopping policies to learn what we don't allow.
Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
  - If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
  - If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
  - For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
  - If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
  - For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
  - ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
  - You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
  - How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
    - Option 1 - Under all products
      - Go to Merchant Center > Products > Needs attention.
        
        Navigate to the specific issue.
        
        Select “View fix”
        
        Select the option to disagree with the issue for all products.
        
        Review any informational prompts that appear.
        
        Select “Request review” to submit the appeal.
    - Option 2 - Product details page
      - From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
  - Third-party platforms
    - If you use a third-party platform to list your products, consult that platform for available review options.
    - If a review or appeal is successful, the issue will disappear from Merchant Center.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.However, we may not issue a warning for egregious policy violations.

Read our Shopping policies to learn what we don't allow.
Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
  - If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
  - If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
  - For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
  - If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
  - For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
  - ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
  - You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
  - How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
    - Option 1 - Under all products
      - Go to Merchant Center > Products > Needs attention.
        
        Navigate to the specific issue.
        
        Select “View fix”
        
        Select the option to disagree with the issue for all products.
        
        Review any informational prompts that appear.
        
        Select “Request review” to submit the appeal.
    - Option 2 - Product details page
      - From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
  - Third-party platforms
    - If you use a third-party platform to list your products, consult that platform for available review options.
    - If a review or appeal is successful, the issue will disappear from Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. Check your email for a notice with details about the issue and steps to resolve it. Common issues include policy violations or missing account information.

Read our Shopping policies to learn what we don't allow.
Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
  - If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
  - If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
  - For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
  - If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
  - For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
  - ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
  - You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
  - How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
    - Option 1 - Under all products
      - Go to Merchant Center > Products > Needs attention.
        
        Navigate to the specific issue.
        
        Select “View fix”
        
        Select the option to disagree with the issue for all products.
        
        Review any informational prompts that appear.
        
        Select “Request review” to submit the appeal.
    - Option 2 - Product details page
      - From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
  - Third-party platforms
    - If you use a third-party platform to list your products, consult that platform for available review options.
    - If a review or appeal is successful, the issue will disappear from Merchant Center.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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Unsupported Shopping content

Our policy

Examples of what's not allowed

What you can do

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