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Dangerous products

Welcome to the new Policy Center

We've recently updated the Shopping policies and these resources. See our announcement about these changes.

Our policy

Google wants to help keep people safe both online and offline, so we don’t allow the promotion of some products that cause damage, harm, or injury.

Examples of what's not allowed

Explosives

 

Products that are designed to explode and could cause damage to nearby people or property
  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades
Instructional materials on how to make explosives
  • Examples: Bomb-making instructions

 

Guns & parts

 

Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat. Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns
  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns
Any part or component necessary to the function of a gun
  • Examples: Ammunition, ammunition clips, silencers, or ammunition belts

 

Dangerous knives

 

Knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat. Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)
  • Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes

 

Other weapons

 

Any other product designed to (in modern-day usage) injure an opponent in sport, self-defense or combat
  • Examples: Throwing stars, brass knuckles, tasers, pepper spray

 

Recreational drugs & drug-related equipment

 

Promotion of substances that alter mental state for the purpose of recreation, or otherwise induce "highs"
  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
Products marketed as facilitating recreational drug use
  • Examples: Pipes, bongs, cannabis coffee shops
Promotion of instructional content about producing, purchasing, or using recreational drugs
  • Examples: Instructional resources on drug use

 

Tobacco products & related equipment

 

Tobacco or any products containing tobacco
  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco
Products that form a component part of a tobacco product, and products that directly facilitate or promote tobacco consumption
  • Examples: Rolling papers, pipes, tobacco filters, hookahs
Products designed to simulate tobacco smoking
  • Examples: Herbal cigarettes, electronic cigarettes or e-cigarettes

What you can do

Here's more detail about each violation and what you can do if your item is disapproved or your Merchant Center account is warned or suspended:

Dangerous knives

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. Details about the what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those based on the policy.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review of your product data.
    • Product data that appears as a test upload won't go live.

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 business days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations.

Explosives

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. Details about the what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those based on the policy.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review of your product data.
    • Product data that appears as a test upload won't go live.

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 business days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations.

Guns & parts

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. Details about the what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those based on the policy.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review of your product data.
    • Product data that appears as a test upload won't go live.

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 business days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations.

Other weapons

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. Details about the what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those based on the policy.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review of your product data.
    • Product data that appears as a test upload won't go live.

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 business days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations.

Recreational drugs & drug-related equipment

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  4. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

Tobacco products & related equipment

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Remove the violating items from your product data. Details about the what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those based on the policy.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review of your product data.
    • Product data that appears as a test upload won't go live.

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 business days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations.

 

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to Shopping ads policies. It is important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Shopping ads are shown. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may ban you from promoting Shopping ads content with us.

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