This article provides answers to common questions about where Google distributes your promotions, how to track promotion performance and when costs apply to live promotions.
Where will my promotions appear?
You can create a promotion for your products by using the promotion builder within Merchant Center or by uploading a promotions feed. Learn more about creating and submitting promotions
Note: The use of promotions will not affect your ranking on Google.
To get started, learn how to measure your promotion performance.
Shoppers will land on the
link [link] attribute value specified in your feed. This location is the same as if they had clicked on the product landing page.
Promotions do not incur additional costs, though costs per click (CPCs) do still apply.
Up to 10
promotion_ids [promotion_ids] can be mapped to one item in your product feed. Google shows up to five promotions per item. The order that the promotions appear in is organised by
product_applicability [product_applicability]. Promotions with
product_applicability [product_applicability] are prioritised, followed by promotions with
ALL_PRODUCTS [ALL_PRODUCTS] product_applicability [product_applicability].