This page lists all the attributes you need to provide in order for your products to be listed in Google Shopping. Some attributes are required for all items, some are required for certain types of items (such as apparel), and others are recommended. Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently. Read through the entire document to make sure your products show up on Google Shopping.
The feed specification also provides guidelines for submitting high quality data to Google. Fresh, comprehensive, and accurate product data will help attract users to your products. Some best practices to avoid common data quality violations include:
- Providing clear and conspicuous pricing information.
- Providing the freshest availability status of your items.
- Providing complete and correct shipping information and costs.
- Showing a product that is essentially identical on your landing page to the product data you submit to Google.