Onboarding Guide

Product data specification

This page lists all the attributes you need to provide in order for your products to be listed in Shopping ads and shown on surfaces across Google. Some attributes are required for all items, some are required for certain types of items (such as apparel), and others are recommended. Failure to provide a required attribute may prevent that particular item from showing up in Shopping ads results, whereas failure to provide recommended attributes may result in items showing up less frequently. Read through the entire document to make sure your products show up on Shopping ads.

The product data specification also provides guidelines for submitting high quality data to Google. Fresh, comprehensive, and accurate product data will help attract users to your products. Some best practices to avoid common data quality violations include:

To prevent suspension of your feed, read the relevant Shopping ads policies and the Shopping ads product data specification carefully before creating a feed.

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