In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Onboarding Guide

Overview of Merchant Center's product data specification

A custom icon for Merchant Center Classic Article Header.

Merchant Center's full product data specification page lists all the attributes you need to provide in order for your products to be listed in Shopping ads and free product listings.

Some attributes are required for all products, some are required for certain types of products (such as apparel), and others are recommended. Failure to provide a required attribute may prevent that particular product from showing up in Shopping ads and listings, whereas failure to provide recommended attributes may result in products showing up less frequently. Read through the entire document to make sure your products show up on Shopping ads and free listings.

The product data specification also provides guidelines for submitting high-quality data to Google. Fresh, comprehensive, and accurate product data will help attract customers to your products. Some best practices to avoid common data quality violations include:

Overview of Merchant Center’s product data specification [infographic]

To prevent suspension of your feed, read the relevant policies to show products for free on Google, Shopping ads policies, and product data specification carefully.

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