Beginner's Guide

Open your Merchant account

In order to use Google Merchant Center you must first sign up for an account with Google. If you already have an account with Google (like Gmail), visit and sign in to get started.

If you do not already have a Google account, visit and click Create an account. Follow the prompts to create a new Google Account.

When you sign into Google Merchant Center with your Google Account for the first time, you will be prompted to complete the following:

  1. Configure your account and select a location
  2. Agree to the Terms of Service

If you're having problems signing in to your account, see troubleshooting your account.

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