Beginner's Guide

About Merchant Center

What is Google Merchant Center?

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. Learn more about getting started with Google Merchant Center.

What is Google Shopping?

Google Shopping allows shoppers to quickly and easily find your product listings on Google. As a seller, Google Shopping offers you the following advantages:

  • Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
  • Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Google Shopping is currently available in the US, UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Spain, Switzerland, and the Czech Republic.

Learn more about Google Shopping.

What are Product Listing Ads?

By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads.

Product Listing Ads are currently available in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, and the US. Learn more.

To learn more about creating a Shopping campaign from Merchant Center, please visit our Getting Started Guide.