Set up a multi-client account

Merchant Center multi-client accounts allow a single person or company to submit data feeds for multiple domains. Each client may have a distinct shop name and URL. When you request a multi-client account, your current Google Merchant Center account will become a sub-account in your new multi-client account.

Avoid submitting duplicate websites containing similar content to avoid account disapproval. Find out more about our policies on duplicate content.

Multi-client accounts are designed for the management of multiple sellers and domains at a large scale, such as marketplaces and multi-country retailers. If you want to connect your Google account to multiple Merchant Center accounts, for example in order to manage their feeds, you can request to be added as a user by the respective account admin.

Note: If you plan to upload a large number of feeds or make frequent changes to your product data, it is strongly recommended that you use the Content API (instead of feeds) to directly upload your product data.

Request a multi-client account

Verifying and claiming websites under a multi-client account

We recommend that multi-client account owners verify and claim a website URL with the parent account login email. Typically, the parent multi-client account will need to verify and claim the top-level domain, e.g.

If the sub-account website URLs are sub-hosts or paths under the MCA-claimed URL tree:

After the parent MCA has verified and claimed a URL, each sub-account can automatically inherit the claim and can set its website URL to any sub-host or path under the claimed URL tree.

If the sub-accounts span multiple websites:

There are three ways that you can verify and claim these website URLs, depending on how you're managing your MCA and the domains:

  • If the parent account MCA user manages the website URLs for each sub-account, the MCA user can verify and claim each URL in the sub-account settings. This could be applicable to multi-brand merchants.
  • If the parent account MCA user does not manage the website URLs for each sub-account, each sub-account can verify and claim their website within their respective Google Search Console accounts and share the verification status with the parent account MCA user in Search Console. This may be applicable to agencies that are not webmasters for their customers' websites. Read more about this process.
  • If a sub-account does not wish to share verification status with the parent account MCA, you can add a website owner as a user of the sub-account. The website owner will then be able to verify and claim the URL for that sub-account in the sub-account settings. This may be applicable to agencies that manage their customers' feeds.

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