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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About people and access for Merchant Center

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If you’re looking for information about people and access in Merchant Center Next, click here.

To access a Google Merchant Center account, you must be added by a Merchant Center account admin. Multiple people are able to access a single Merchant Center, and a person can connect their individual Google account with multiple Merchant Center accounts as needed.

Note: A single user can be added to a maximum of 100 Merchant Center accounts.

On this page

Account admins can specify different access levels per person.

  • Super admin: Super admins are people from the Business Manager profile to which this Merchant Center is connected and hold the highest level of access to connected apps. In Merchant Center, they therefore hold admin access.
  • Admin: Standard account access, plus the ability to add, delete, or edit people roles in the "People" tab.
  • Standard: Ability to sign in to Google Merchant Center and access everything in the account, except the "Merchant Center programs" tab and dashboards or reports that are restricted.
  • Email-only access: No account access, but will receive emails based on preferences.
  • Reporting manager: People with the reporting manager access level have permissions to view and edit all reports and dashboards within the account. Reporting managers may customize the level of access to reports and dashboards to other people, choosing to make those restricted or not.
Note: If you receive an error stating that you don't have access to Merchant Center, check Google Workspace to inspect if you have enabled access. Further, you can contact your company's Google Workspace administrators and ensure that your email ID is enabled for you to access Merchant Center.

Every type of access is eligible for the attribute “Verified website owner”. If this label appears next to a person’s name in the “People” list, it means this person has verified their account’s website and can claim it, or has already claimed it.

Depending on what services are enabled in your Merchant Center account, you may find additional roles listed.

Tip: Here’s how to troubleshoot your account if you’re having problems signing in to Merchant Center.

Invite a new person

To invite a person to your Google Merchant Center account, you need to have admin access. People invited to your Merchant Center account will sign in with their own Google accounts, so you can safeguard your own login information.

The person you invite must have a Google account to receive the invitation. If they don’t have a Google account, they can create an account here.

To grant access, follow these steps:

  1. In your Merchant Center account, click the tools and settings icon Tools and setting menu icon [Gear], then select People and access under the “Settings” menu.
  2. Click Add person.
  3. Enter the email address of the person you want to invite.
  4. Click Next.
  5. On the next page, select the level of access you'd like to grant, and email preferences for that person.
  6. Click Save.

After you've done this, the invited person will receive an email prompting them to accept. Note that their access will be marked as "pending" until they accept the invitation.


Change people's access

Revoke access

If you no longer wish to allow a particular person or people to access your Google Merchant Center account, an admin may remove them from your account. The person will no longer be able to sign in to your Merchant Center account after you've removed them.

Before removing a person, ensure that your website URL verification status isn't associated with that person. If it is and you remove that person from your account, you’ll lose your verification status. Subsequently you'll lose your claim status as well and will need to complete website verification and claiming with another person.

To remove a person:

  1. In your Merchant Center account, click the tools and settings icon Tools and setting menu icon [Gear], then click People & access.
  2. Under “People”, click Manage for the person you would like to remove.
  3. Under “Account status”, click Remove person.
Note: Users with super admin access can only be removed by other super admins. To manage super admin access, go to Business Manager.

Edit access

Admin users may edit a person’s role. To do this:

  1. In your Merchant Center account, click the tools and settings icon Tools and setting menu icon [Gear] menu, then click People & access.
  2. Under “People”, click Manage for the person whose access you wish to edit.
  3. Select the new access type you want to assign to this person, and then click Save.

Remove your Merchant Center account access

If you no longer wish to have your Google account linked to a Merchant Center account, you can remove your own access in the "People & access" section by selecting “edit your own access” and removing yourself.


Frequently asked questions

What happens if I lose access to my Merchant Center account?

If you’ve lost the access to your Merchant Center account, you can reach out to the support team using this form. You’ll need to include the following details:

  • Account ID(s) of all the Google Ads accounts linked to your Merchant Center account
  • Name and target country of a recent data feed
  • 5 sample product IDs from a recent feed
  • Store name as listed in the Merchant Center account
  • Website URL claimed in the account

Along with the above details, you’ll also need to specify the email address where you’d like to receive an invite for the account’s access. The email address you provide can’t be associated with any other Merchant Center account.

What happens if I get an error message about adding an email address?

When you enter an email address to grant access to an additional person, you might receive the following error message: “We were unable to add this email address because it is not associated with a Google account. Choose a different email address or create a new Google account.”

If you receive this error message, the email address that you’re trying to grant access to Merchant Center isn’t linked to a Google account. Email addresses must be linked to a Google account in order to be added to Merchant Center.

To link your email to a Google account:

  1. Go to Google Accounts sign up.
  2. Click Use my current email address instead.

What is recommended if I’m using a Google Search Console to manage my website?

Each admin must be listed as an owner of your website in Search console. Learn more about verifying and claiming your store’s website.

What happens if the “pending” person invites are unresolved for several days?

You may want to independently confirm with the person. If the invite stays pending or if the email received by the invited person is blank, you can either delete the person or delete and add the person again to send a new invitation.

Can I unlink my Google account from my Merchant Center account?

If you’re a Merchant Center admin, you won’t be able to remove your Google account unless there is another person with admin access to this Merchant Center account.

What if a service provider, such as an agency or CSS, manages my account?

If you have admin access to the account you can invite or remove people and edit the access levels of other people, aligned with the service model you agreed on with your agency or CSS. If you work with a CSS, you can select the account access level in the “CSS users” section in the account.

Note that any person with admin access will be able to make modifications into the respective account they have admin access to.

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