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Tax & Shipping

Tax (US only)

To configure tax settings, use account-level tax rates or the 'tax' attribute in your product data to override taxes for specific items.

You can access account-level tax rates by selecting Tax in your Merchant Center account.  You have two options in your Google Merchant Center account:

  1. Don't charge taxes in the United States.
  2. Specify taxes for individual states. Choose either a flat tax rate or use the Google determined rate. Google uses tax rates from a third party that are determined based on the shopper’s location. Google does not guarantee the accuracy of these rates.

You can also include item-level override values using the 'tax' attribute.

Important: For your tax rate to appear in Google Shopping results, it's required to have shipping submitted for your items.

tax [tax]

The tax attribute is an item-level override for merchant-level tax settings as defined in your Google Merchant Center account. This attribute is only accepted in the US. If your feed targets a country outside of the US, please do not use this attribute.

This attribute has four parts:

  • country (optional): The country an item is taxed in according to ISO 3166 standard. (At the moment, it's always 'US'.)
  • Geographic area. There are three sub-attributes supported to specify a geographic area where a tax rate applies. Only one should be used per each tax entry.
    • region (optional): The geographic region that a tax rate applies to. In the US, the two-letter state abbreviation (e.g., CA).
    • postal code (optional): The postal code range that a tax rate applies to, e.g., in the US, a ZIP code, a ZIP code prefix range using * wildcard, a range of ZIP codes between two ZIP Codes or two ZIP code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*.
    • location id (optional): The numeric id of a location that a tax rate applies to as defined in the AdWords API. Currently supported for State and City in the US. For example, for San Francisco: 1014221
  • rate (required): The tax rate as a percent of the item price, i.e., a number as a percentage
  • tax_ship (optional): Boolean value for whether you charge tax on shipping, 'y' for yes or 'n' for no - the default value is 'n'.

You can include this attribute up to 100 times to specify taxes for each state individually. If you decide to submit it explicitly for each state, make sure to cover every state (even the states where you do not charge tax). Note you can also specify that you charge no tax for a state by setting the rate as 0.

When to include: For items in feeds that target the US, use this attribute if you want to specify taxes for a particular item, or you want to override the default tax costs specified in the Merchant Center settings. If you do not provide tax information using one of these methods for each item, your items won’t show up in Google Shopping results.

Type Each tax attribute group can consist of four sub-attributes:
 
Name Requirement Description Examples
country optional The country an item is taxed in (as an ISO 3166 country code). The default value for this attribute is your feed's target country. US

region or postal code or location id

 

Only one should be used per each tax entry

optional The geographic area that a tax rate applies to. Each sub-attribute option has specific values that are accepted. CA or 94043 or 1014044
rate required The tax rate as a percent of the item price, i.e., number, as a percentage 5.00
tax_ship optional Boolean value for whether you charge tax on shipping, 'y' for yes or 'n' for no - the default value is 'n' y
Note: You can submit multiple values for this attribute.
Text/Tab delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the tax attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case tax) followed by the sub-attributes you’ll submit in parenthesis separated by colons. The sub-attribute rate is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, rate, tax_ship).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon, and each tax attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
tax(country:postal code:rate)

Attribute values:
US:94114:8.75
US:94*:8.75
US:94002-95460:8,US:10*-12*:9

Attribute name:
tax(country:location id:rate:tax_ship)

Attribute values:
US:1012873:0:
US:1025433:6:y,US:1014212:9:y

Attribute name:
tax

Attribute values:
US::0:
US:CA:8.25:y,US:OR:0:

XML (Feeds) The four sub-attributes are country, geographic area (region, postal code, or location id), rate, and tax ship. Include each tax attribute group as a separate attribute.
<g:tax>
   <g:country>US</g:country>
   <g:region>MA</g:region>
   <g:rate>5.00</g:rate>
   <g:tax_ship>y</g:tax_ship>
</g:tax>
Content API v2 (JSON) {
   "country": "US",
   "region": "MA",
   "rate": 5.00
   "taxShip": true
}
Content API v2 (XML) <tax>
   <country>US</country>
   <region>MA</region>
   <rate>5.00</rate>
   <ship>true</ship>
</tax>

Important:

  • Note: If country is not included, we assume the rate is for the target country of the item. If region, postal code, or location id is included, then country must be included as well. If region, postal code, or location id is not included, the rate is for the entire country.

Shipping

You can configure shipping at the account level based on your own shipping rates and preferences by selecting Shipping in your Merchant Center account. Item level shipping customization is available if you need to specify shipping cost on an item-by-item level. Remember the shipping cost you provide should always match the shipping cost on your website.


With account-level shipping settings you can:

  • Specify exact shipping destinations: If you don't ship an item to all regions of a target country, exclude these shipping destinations from your configuration.
  • Create multiple shipping services: Differentiate between various shipping services, such as ground and express, for the same country.
  • Create rates based on location: Configure rates based on shipping destination using countries, states, or postal codes.
  • Create rates based on your product details: Define shipping rates based on criteria in your product data, such as weight or price. 
  • Use shipping labels to define service features: Define rates based on the shipping label in your product data, and apply across all applicable products.​


Keep in mind
Depending on which option you choose, you might need to include certain attributes with your product data for each item.

  • If you choose a weight-based rule or table, you'll need to include the 'shipping weight' attribute.
  • If you choose carrier-calculated rates, you'll always need to include the 'shipping weight' attribute; the 'shipping length', 'shipping width', and 'shipping height' attributes are recommended if the dimensional weight of your items is higher than their actual weight.

Item-level shipping settings: Use the 'shipping' attribute to provide a shipping value for a product which overrides any of the account-wide shipping settings.

Note: Remember that Google Shopping requires merchants to offer direct-to-consumer shipping and merchants must provide costs for direct-to-consumer shipping services, as per our Program Policies. Other shipping methods, like ship-to-store delivery, are not allowed. In Sweden and Norway, shipping services to certain pickup points (PostNord, DHL, Bring and Schenker) are acceptable and costs for shipping services to these pickup points can be submitted.  Learn more in our Program Policies. You're solely responsible for providing all necessary attributes and for confirming the accuracy of all shipping rates.

We may not display this product information on every device, including mobile phones and/or tablets. Consider the legal requirements applicable to the country your products are targeting before sending your product data to Google Shopping.

shipping [shipping]

Please select a country from the dropdown above to see shipping information.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. AU
region or postal code or location id or location group name

Only one should be used per each shipping entry
optional The geographic area where a shipping rate applies. In Australia, for 'region', use the two or three letter state abbreviation. Each sub-attribute option has specific values that are accepted. NSW or 2000 or 20035 or East
service optional The service class Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:region:price)

Attribute values:
AU:NSW:6.49 AUD
AU:NSW:0 AUD, AU:QLD:15.99 AUD

Attribute name:
shipping(country:postal code:service:price)

Attribute values:
AU:2000::0 AUD
AU:2000:Ground:22.59 AUD,AU:4*:Ground:7.78 AUD

Attribute name:
shipping(price)

Attribute values:
6.49 AUD

Attribute name:
shipping

Attribute values:
AU:::6.49 AUD
AU:NSW:Ground:0 AUD,AU:QLD:Ground:13.12 AUD

XML The four sub-attributes are country, region, service, and price. Include each shipping attribute group as a separate attribute.
<g:shipping>
   <g:country>AU</g:country>
   <g:region>NSW</g:region>
   <g:service>Ground</g:service>
   <g:price>5.95 AUD</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. JP

region or location id or location group name

 

Only one should be used per each shipping entry

optional

‘postal code’ is not supported in Japan
The geographical area to which a shipping rate applies. For Japan, for region, the Japanese Industrial Standard JIS X 0401 code of the prefecture.

Each sub-attribute option has specific values that are accepted.
23 or 20636 or southern prefectures
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 1000 JPY
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:location id:price)

Attribute values:
JP:20636:1000 JPY
JP:20636:0 JPY, JP:20637:1000 JPY

Attribute name:
shipping(country:region:service:price)

Attribute values:
JP:23:Standard:1000 JPY
JP:23:Express:0 JPY,JP:37:Standard:500 JPY

Attribute name:
shipping(country:location group name:service:price)

Attribute values:
JP:southern prefectures::0 JPY
JP:tokyo and surrounding::500 JPY,JP:close to warehouse:Standard:750 JPY

Attribute name:
shipping(price)

Attribute values:
6.49 JPY

Attribute name:
shipping

Attribute values:
JP:::6.49 JPY
JP:23:Standard:0 JPY,JP:37:Express:2000 JPY

XML The four sub-attributes are country, geographic area (region, location id, or location group name), service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>JP</g:country>
   <g:region>23</g:region>
   <g:service>Standard</g:service>
   <g:price>1000 JPY</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. FR
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
FR:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
FR:Standard:12.99 EUR
FR::17.80 EUR,FR:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
FR:::6.49 EUR
FR::Standard:0 EUR,FR::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>FR</g:country>
   <g:service>Standard</g:service>
   <g:price>4.95 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. DE
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
DE:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
DE:Standard:12.99 EUR
DE::17.80 EUR,DE:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
DE:::6.49 EUR
DE::Standard:0 EUR,DE::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>DE</g:country>
   <g:service>Standard</g:service>
   <g:price>4.95 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. NL
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
NL:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
NL:Standard:12.99 EUR
NL::17.80 EUR,NL:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
NL:::6.49 EUR
NL::Standard:0 EUR,NL::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>NL</g:country>
   <g:service>Standard</g:service>
   <g:price>4.95 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. ES
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
ES:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
ES:Standard:12.99 EUR
ES::17.80 EUR,ES:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
ES:::6.49 EUR
ES::Standard:0 EUR,ES::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>ES</g:country>
   <g:service>Standard</g:service>
   <g:price>4.95 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. IT
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
IT:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
IT:Standard:12.99 EUR
IT::17.80 EUR,IT:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
IT:::6.49 EUR
IT::Standard:0 EUR,IT::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>IT</g:country>
   <g:service>Standard</g:service>
   <g:price>4.95 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. GB
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 4.95 GPB
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
GB:6.49 GBP

Attribute name:
shipping(country:service:price)

Attribute values:
GB:Standard:12.99 GBP
GB::17.80 GBP,GB:Express:25.99 GBP

Attribute name:
shipping(price)

Attribute values:
6.49 GBP

Attribute name:
shipping

Attribute values:
GB:::6.49 GBP
GB::Standard:0 GBP,GB::Express:13.12 GBP

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>GB</g:country>
   <g:service>Royal Mail</g:service>
   <g:price>4.12 GBP</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. BR
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 11.42 BRL
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
BR:6.49 BRL

Attribute name:
shipping(country:service:price)

Attribute values:
BR:Standard:12.99 BRL
BR::17.80 BRL,BR:Express:25.99 BRL

Attribute name:
shipping(price)

Attribute values:
6.49 BRL

Attribute name:
shipping

Attribute values:
BR:::6.49 BRL
BR::Standard:0 BRL,BR::Express:13.12 BRL

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>BR</g:country>
   <g:service>Standard</g:service>
   <g:price>11.42 BRL</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. CZ
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 124.42 CZK
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
CZ:6.49 CZK

Attribute name:
shipping(country:service:price)

Attribute values:
CZ:Standard:12.99 CZK
CZ::17.80 CZK,CZ:Express:25.99 CZK

Attribute name:
shipping(price)

Attribute values:
6.49 CZK

Attribute name:
shipping

Attribute values:
CZ:::6.49 CZK
CZ::Standard:0 CZK,CZ::Express:13.12 CZK

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>CZ</g:country>
   <g:service>Standard</g:service>
   <g:price>124.42 CZK</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. CH
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 6.15 CHF
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
CH:6.49 CHF

Attribute name:
shipping(country:service:price)

Attribute values:
CH:Standard:12.99 CHF
CH::17.80 CHF,CH:Express:25.99 CHF

Attribute name:
shipping(price)

Attribute values:
6.49 CHF

Attribute name:
shipping

Attribute values:
CH:::6.49 CHF
CH::Standard:0 CHF,CH::Express:13.12 CHF

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>CH</g:country>
   <g:service>Standard</g:service>
   <g:price>6.15 CHF</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. CA
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 CAD
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
CA:6.49 CAD

Attribute name:
shipping(country:service:price)

Attribute values:
CA:Standard:12.99 CAD
CA::17.80 CAD,CA:Express:25.99 CAD

Attribute name:
shipping(price)

Attribute values:
6.49 CAD

Attribute name:
shipping

Attribute values:
CA:::6.49 CAD
CA::Standard:0 CAD,CA::Express:13.12 CAD

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>CA</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 CAD</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. IN
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 INR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
IN:6.49 INR

Attribute name:
shipping(country:service:price)

Attribute values:
IN:Standard:12.99 INR
IN::17.80 INR,IN:Express:25.99 INR

Attribute name:
shipping(price)

Attribute values:
6.49 INR

Attribute name:
shipping

Attribute values:
IN:::6.49 INR
IN::Standard:0 INR,IN::Express:13.12 INR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>IN</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 INR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. RU
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 RUB
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
RU:6.49 RUB

Attribute name:
shipping(country:service:price)

Attribute values:
RU:Standard:12.99 RUB
RU::17.80 RUB,RU:Express:25.99 RUB

Attribute name:
shipping(price)

Attribute values:
6.49 RUB

Attribute name:
shipping

Attribute values:
RU:::6.49 RUB
RU::Standard:0 RUB,RU::Express:13.12 RUB

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>RU</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 RUB</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. AT
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
AT:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
AT:Standard:12.99 EUR
AT::17.80 EUR,AT:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
AT:::6.49 EUR
AT::Standard:0 EUR,AT::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>AT</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. BE
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 EUR
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
BE:6.49 EUR

Attribute name:
shipping(country:service:price)

Attribute values:
BE:Standard:12.99 EUR
BE::17.80 EUR,BE:Express:25.99 EUR

Attribute name:
shipping(price)

Attribute values:
6.49 EUR

Attribute name:
shipping

Attribute values:
BE:::6.49 EUR
BE::Standard:0 EUR,BE::Express:13.12 EUR

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>BE</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 EUR</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. TR
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 TRY
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
TR:6.49 TRY

Attribute name:
shipping(country:service:price)

Attribute values:
TR:Standard:12.99 TRY
TR::17.80 TRY,TR:Express:25.99 TRY

Attribute name:
shipping(price)

Attribute values:
6.49 TRY

Attribute name:
shipping

Attribute values:
TR:::6.49 TRY
TR::Standard:0 TRY,TR::Express:13.12 TRY

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>TR</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 TRY</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. PL
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 PLN
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
PL:6.49 PLN

Attribute name:
shipping(country:service:price)

Attribute values:
PL:Standard:12.99 PLN
PL::17.80 PLN,PL:Express:25.99 PLN

Attribute name:
shipping(price)

Attribute values:
6.49 PLN

Attribute name:
shipping

Attribute values:
PL:::6.49 PLN
PL::Standard:0 PLN,PL::Express:13.12 PLN

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>PL</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 PLN</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. SE
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 SEK
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
SE:6.49 SEK

Attribute name:
shipping(country:service:price)

Attribute values:
SE:Standard:12.99 SEK
SE::17.80 SEK,SE:Express:25.99 SEK

Attribute name:
shipping(price)

Attribute values:
6.49 SEK

Attribute name:
shipping

Attribute values:
SE:::6.49 SEK
SE::Standard:0 SEK,SE::Express:13.12 SEK

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>SE</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 SEK</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. NO
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 NOK
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
NO:6.49 NOK

Attribute name:
shipping(country:service:price)

Attribute values:
NO:Standard:12.99 NOK
NO::17.80 NOK,NO:Express:25.99 NOK

Attribute name:
shipping(price)

Attribute values:
6.49 NOK

Attribute name:
shipping

Attribute values:
NO:::6.49 NOK
NO::Standard:0 NOK,NO::Express:13.12 NOK

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>NO</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 NOK</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. DK
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 DKK
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
DK:6.49 DKK

Attribute name:
shipping(country:service:price)

Attribute values:
DK:Standard:12.99 DKK
DK::17.80 DKK,DK:Express:25.99 DKK

Attribute name:
shipping(price)

Attribute values:
6.49 DKK

Attribute name:
shipping

Attribute values:
DK:::6.49 DKK
DK::Standard:0 DKK,DK::Express:13.12 DKK

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>DK</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 DKK</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. MX
region or postal code or location id or location group name Only used in Australia, Japan, and the US    
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 10.00 MXN
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:price)

Attribute values:
MX:6.49 MXN

Attribute name:
shipping(country:service:price)

Attribute values:
MX:Standard:12.99 MXN
MX::17.80 MXN,MX:Express:25.99 MXN

Attribute name:
shipping(price)

Attribute values:
6.49 MXN

Attribute name:
shipping

Attribute values:
MX:::6.49 MXN
MX::Standard:0 MXN,MX::Express:13.12 MXN

XML The three sub-attributes are country, service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>MX</g:country>
   <g:service>Standard</g:service>
   <g:price>10.00 MXN</g:price>
</g:shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

This attribute provides the specific shipping estimate for the product. Providing this attribute for an item overrides the global shipping settings you defined in your Google Merchant Center settings.

This attribute has four sub-attributes:

  • Country (optional): The country to which an item will be delivered (as an ISO 3166 country code). The default value for this sub-attribute is your feed's target country.
  • Geographic area (optional): There are four sub-attributes supported to specify a geographic area where a shipping rate applies. All four sub-attributes can be used in the same feed, with one sub-attribute used per each shipping entry.
    • Region: The geographical region to which a delivery rate applies, e.g., CA. Currently supported for state in the US and Australia and prefecture in Japan.
    • Postal code: The postal code range that a shipping rate applies to, e.g., in the US, a postal code, a postal code prefix range using * wildcard, a range of postal codes between two postal codes, or two postal code prefixes of equal length. Examples: 94114, 94*, 94002-95460, 94*-95*. Currently supported for the US and Australia.
    • Location id (optional): The numeric id of a location that a shipping rate applies to as defined in the Adwords API. Supported location types:
      • US: state and city
      • Australia: state
      • Japan: prefecture 
    • Location group name: In your Merchant Center account, locations may be grouped, and each group assigned a name. These group names may then be included in this sub-attribute. For example, several US zip codes may be grouped to form a location group named "East Coast" (Available in US and AU).
  • Service (optional): The name of the shipping service.
  • Price (required): Fixed delivery price.

You can include this attribute up to 100 times per item to specify shipping cost for individual regions. If you decide to submit it explicitly for multiple regions, make sure to cover each region or specify if the item has free shipping.

Note: Remember that you must only provide direct-to-consumer shipping rates, as per our Program Policies. Rates for other methods, like ship-to-store delivery, are not allowed.

When to include:If you want to specify shipping cost for this item, or you want to override the default shipping cost specified in the Merchant Center settings. Learn more.

Type Each delivery attribute group can consist of four sub-attributes:
Name Requirement Description Examples
country optional The country to which an item will be delivered (as an ISO 3166 country code). The default value for this attribute is your feed's target country. US

region or postal code or location id or location group name

 

Only one should be used per each shipping entry

optional The geographical area to which a delivery rate applies. Each sub-attribute option has specific values that are accepted. CA or 94043 or 1014044 or East Coast
service optional The service class or delivery speed Ground
price required Fixed delivery price (including VAT) 6.49 USD
Note: You can submit multiple values for this attribute.
Text/Tab-delimited

Unlike most other Merchant Center attributes, the format of this attribute depends on the format of the attribute name in the header row of your file.

When submitting the shipping attribute, you’ll tell us what sub-attribute values to expect by the way you format the attribute name in the header row. The attribute name should consist of the attribute name (in this case, 'shipping') followed by the sub-attributes you’ll submit in parenthesis and separated by colons. The sub-attribute price is required.

Note: If sub-attributes are not included with the attribute name, we’ll assume that your attribute values include 4 sub-attributes (country, region, service, price).

Submit sub-attributes values that match the sub-attributes specified in the attribute name. The order of the values must match the order in the attribute name. Separate each sub-attribute with a colon and each delivery attribute group with a comma. Do not enclose the values for this attribute within quotations. All colons, even for blank values, are required.

Attribute name:
shipping(country:postal code:price)

Attribute values:
US:80302:6.49 USD
US:30*:12.75 USD
US:94002-95460:0 USD, US:900*-901*:15.99 USD

Attribute name:
shipping(country:location id:service:price)

Attribute values:
US:1012873:Ground:12.99 USD
US:1025433:Express:17.80 USD,US:1014212::25.99 USD

Attribute name:
shipping(country:location group name:service:price)

Attribute values:
US:western states::0 USD
US:manhattan and surrounding::22.59 USD,US:close to warehouse:Ground:7.78 USD

Attribute name:
shipping(price)

Attribute values:
6.49 USD

Attribute name:
shipping

Attribute values:
US:::6.49 USD
US:CA:Ground:0 USD,US:MA:Express:13.12 USD

XML (Feeds) The four sub-attributes are country, geographic area (region, postal code, location id, or location group name), service and price. Include each delivery attribute group as a separate attribute.
<g:shipping>
   <g:country>US</g:country>
   <g:region>MA</g:region>
   <g:service>Ground</g:service>
   <g:price>6.49 USD</g:price>
</g:shipping>
Content API v2 (JSON) {
   "country": "US",
   "region": "MA",
   "service": "Ground",
   "price": {
      "value": "6.49",
      "currency": "USD"
   }
}
Content API v2 (XML) <shipping>
   <country>US</country>
   <region>MA</region>
   <service>Ground</service>
   <price currency="USD">6.49</price>
</shipping>

Important:

  • For feeds targeting the US, UK, Germany, Australia, France, Switzerland, the Czech Republic, the Netherlands, Italy, and Spain, it is required to provide shipping costs for every item, either by specifying the global default shipping costs in the Merchant Center settings, or by providing this attribute. If you do not provide shipping costs using one of these methods for each item, your items won’t show up in Google Shopping results.
  • If country is not included, we assume the shipping price applies to the target country of the item. If region, postal code, location id or location group name is not included, the shipping price will apply across the entire country.

Displayed Shipping Rates

If you provide multiple shipping services for the same product in a country, we’ll calculate the lowest rate for a product and display that to users.

Learn more about using the new shipping tools or update your Google Merchant Center account settings with shipping or tax information

Tip

You can check your shipping calculations for an individual product in your feed from the Products tab in your Merchant Center account. Click the title of any product and you'll be able to see what tax and shipping rates are displayed to end users for this product.
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