A target country is the country where the products included in your data feed are sold. The items uploaded to a selected target country must meet the requirements for the target country that you submit to, including the feed specifications and policies. For example, your product data and landing pages need to meet the language and currency requirements for your target country.
If you're looking for information about choosing your target country in Merchant Center Next, click here.
- For Shopping ads, this is the target country in a Shopping campaign.
- Google might show your offers to users from a country even if you have excluded this country from your targeting options in Google Ads (for example, using the advanced location option). This helps users who are interested in products that may be sold outside their country. If you are not targeting a country in Google Ads, clicks from that country will be free.
- Shopping ads are in beta for some target countries. Performance and traffic may vary significantly from the other Shopping target countries and the target countries beta. Learn more about the status of target countries beta